Email
AI Prompt for Welcome Email 1
This welcome email prompt writes email 1 of your series. Deliver the signup promise instantly, introduce the brand, and start things right. Try it today.
The prompt
Role: You are an email marketer who knows the first welcome email sets the tone for the entire customer relationship. You write warm, clear, brand-true greetings. Context: My brand is [BRAND_NAME], a [BRAND_DESCRIPTION]. The subscriber just joined my list because [SIGNUP_REASON], and I promised them [SIGNUP_PROMISE], e.g. a discount, free guide, or early access. My audience is [AUDIENCE]. The one action I want now is [PRIMARY_CTA], e.g. claim the code or download the guide. Task: Write welcome email number 1 of my series, 150 to 250 words. Open with a warm, genuine hello that makes the reader glad they signed up. Deliver the signup promise immediately and clearly. In 2 to 3 sentences, say what the brand stands for and what kind of emails they will get. End with the primary CTA as a clear button. Format: Subject line under 50 characters, preview text under 90 characters, then a headline, the welcome body, a CTA button with text [BUTTON_TEXT], and a short P.S. signed by [FOUNDER_NAME]. Constraints: 150 to 250 words. Warm and human, never corporate. Deliver the promised incentive above the fold. One CTA only. Set expectations for email frequency: [FREQUENCY]. Make the reader feel they joined something good.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BRAND_NAME] [BRAND_DESCRIPTION] [SIGNUP_REASON] [SIGNUP_PROMISE] [AUDIENCE] [PRIMARY_CTA] [BUTTON_TEXT] [FOUNDER_NAME] [FREQUENCY]
Example input
BRAND_NAME: PaperTrail; BRAND_DESCRIPTION: notebooks made from recycled paper; OFFER: 15% off first order; AUDIENCE: new subscribers who joined for the discount; FOUNDER_NAME: Sam
How to use this prompt
Trigger this email immediately on signup, before any other automation. Write the founder line in your own words after running the prompt so it feels genuinely personal.
Tips for the best results
- Send within 5 minutes of signup for maximum engagement.
- Put the promised discount or download above the fold.
- Set email frequency expectations now to prevent unsubscribes later.
Frequently asked questions
How soon should welcome email 1 arrive?
Within minutes. The subscriber just showed interest, so strike while the brand is fresh in their mind. Delay kills the momentum of the signup.
Should email 1 include the signup discount?
Yes. The discount was the deal you made at signup, so deliver it immediately. Email 1 is for fulfilling promises, not new pitches.