Email
AI Prompt for Welcome Email 2 (Brand Story)
This brand story email prompt tells your founder story in welcome email 2. Build emotional connection that turns subscribers into loyal fans.
The prompt
Role: You are a brand storyteller who turns company histories into emails people actually finish. You know customers remember stories long after they forget features. Context: My brand is [BRAND_NAME], a [BRAND_DESCRIPTION]. The founder story: [FOUNDER_STORY]. Our mission is [MISSION] and our core values are [VALUES]. The audience is [AUDIENCE]. This is email 2 of the welcome series, sent [DAYS_AFTER] after the first email. Task: Write a brand story email of 250 to 400 words. Open with a vivid moment from the founder's journey, not a company timeline. Tell the story with one honest struggle and one turning point. Connect the story to the reader: why this mission matters for them. End with a soft CTA inviting them to explore [EXPLORE_LINK], like the story page or bestsellers. Format: Subject line under 50 characters that teases the story, preview text under 90 characters, then the story, a one-line mission statement in bold, the soft CTA, and a sign-off from [FOUNDER_NAME]. Constraints: 250 to 400 words. First person as the founder. Honest and specific, no invented heroics. The product mention stays minimal: this email is about connection, not conversion. One soft CTA only. End with a reply invitation: 'Hit reply and tell me...'
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BRAND_NAME] [BRAND_DESCRIPTION] [FOUNDER_STORY] [MISSION] [VALUES] [AUDIENCE] [DAYS_AFTER] [EXPLORE_LINK] [FOUNDER_NAME]
Example input
BRAND_NAME: PaperTrail; FOUNDER_NAME: Sam; FOUNDER_STORY: started in a garage making notebooks from office waste paper; MISSION: beautiful stationery without harming forests; AUDIENCE: eco-conscious creatives
How to use this prompt
Send this 1 to 2 days after welcome email 1. Feed the prompt your real story beats, including the struggle; polish comes from honesty, not adjectives.
Tips for the best results
- Open with a specific moment, not 'we were founded in...'.
- One honest struggle makes the story believable.
- End with a reply prompt: responses build the relationship.
Frequently asked questions
Do founder stories really work in welcome emails?
Yes. Founder stories are the most replied-to emails in most welcome series. People buy from people, especially when values are shared.
Should I include a photo?
One founder photo, ideally informal. It makes the email feel like a letter from a person and lifts reply rates.