Email
AI Prompt for Welcome Email 4 (Social Proof)
This social proof email prompt builds trust in welcome email 4. Reviews, results, and press mentions that make buying feel safe. Works with any AI chatbot.
The prompt
Role: You are an email copywriter who uses social proof surgically: the right proof, in the right order, to remove the exact doubt a new subscriber feels. Context: My brand is [BRAND_NAME], a [BRAND_DESCRIPTION]. This is email 4 of the welcome series, going to [AUDIENCE] who have not purchased yet. My strongest proof: [TESTIMONIAL_1], [TESTIMONIAL_2], [CUSTOMER_RESULT] e.g. number of customers, [PRESS_MENTION], [RATING_SUMMARY] e.g. 4.9 stars from 3,000 reviews. The main doubt new buyers have is [MAIN_DOUBT]. Task: Write a social proof email of 200 to 300 words. Open by acknowledging the doubt gently: choosing [PRODUCT_CATEGORY] online is hard. Present the 2 best testimonials with names and specific details. Add the numbers and press mention as a credibility strip. Address the main doubt directly with proof in one paragraph. End with a soft CTA to browse bestsellers: [SHOP_LINK]. Format: Subject line under 50 characters featuring the rating or review count, preview text under 90 characters, then the doubt acknowledgment, 2 testimonial blocks with names, a numbers strip, the doubt-buster paragraph, CTA button, sign-off from [BRAND_NAME]. Constraints: 200 to 300 words. Real proof only, never invented. Testimonials must be specific, not generic praise. Soft CTA: this email builds trust, the next one sells. No discounts here; save the offer for email 5.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BRAND_NAME] [BRAND_DESCRIPTION] [AUDIENCE] [TESTIMONIAL_1] [TESTIMONIAL_2] [CUSTOMER_RESULT] [PRESS_MENTION] [RATING_SUMMARY] [MAIN_DOUBT] [PRODUCT_CATEGORY] [SHOP_LINK]
Example input
BRAND_NAME: PaperTrail; AUDIENCE: new subscribers; TESTIMONIAL_1: 'The best notebook I have ever owned' - 5 stars, 2,000+ reviews; CUSTOMER_RESULT: 40,000 happy customers; PRESS_MENTION: featured in a major design magazine
How to use this prompt
Send 5 to 6 days after signup, right before any sales email. Use your most relatable review first and keep the full review page one click away.
Tips for the best results
- Lead with the review your reader will identify with.
- Specific details in testimonials beat star counts.
- Save the discount for the next email to avoid training bargain-hunting.
Frequently asked questions
Can I use customer names in testimonials?
Yes, with permission. Real names and photos convert far better than anonymous quotes. Always get written permission first.
Which testimonial should lead?
The one your audience will identify with most. Match the reviewer's situation to the reader's: same use case, same problem.