SlickCalcs

Welcome Email Sequence Planner AI Prompt

This welcome email sequence prompt maps your full 5-email series. Goals, timing, subject lines, and CTAs planned before you write. Ready to copy and send.

The prompt

Role: You are an email strategist who designs welcome sequences that turn new subscribers into first-time buyers. You think in journeys, not individual emails. Context: My brand is [BRAND_NAME], a [BRAND_DESCRIPTION]. New subscribers are [AUDIENCE] who joined because [SIGNUP_REASON]. The series goal is [GOAL], e.g. first purchase within 14 days. My brand voice is [VOICE]. My assets: signup incentive [INCENTIVE], founder story [FOUNDER_STORY], best resources [RESOURCES], social proof [PROOF], offer [OFFER]. Task: Design a complete 5-email welcome sequence. For each email, specify: the send timing, e.g. immediately, day 2, day 4, day 6, day 8; the goal of that email; the subject line; the key message in 2 to 3 sentences; the CTA; and what success looks like, e.g. target open or click rate. Make the sequence tell one story: greeting, connection, value, trust, offer. Format: A sequence overview with the total timeline, then one section per email with the 6 elements above, then a notes section on segmentation, e.g. skip the offer email for those who already bought. Constraints: Logical progression with no repeated messages. Each email has exactly one goal and one CTA. Timing respects the subscriber: no more than one email every 2 days. Include an exit rule: stop the series when they purchase. Keep the strategy scannable with clear headings.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BRAND_NAME] [BRAND_DESCRIPTION] [AUDIENCE] [SIGNUP_REASON] [GOAL] [VOICE] [INCENTIVE] [FOUNDER_STORY] [RESOURCES] [PROOF] [OFFER]

Example input

BRAND_NAME: PaperTrail; BRAND_DESCRIPTION: recycled notebooks; AUDIENCE: eco-conscious creatives; GOAL: first purchase within 14 days; VOICE: warm, playful, honest

How to use this prompt

Use this to plan or rebuild your whole series at once, then write each email individually with the dedicated prompts above for maximum quality. Review the sequence as one story before activating it.