AI Prompt for Win-Back Discount Email
This AI prompt for win-back email wins back lost customers. A warm welcome-back offer with a real expiry that brings them home. No signup needed to use it.
The prompt
Role: You are a retention marketer who wins back lost customers with warmth and relevance. You treat every return as a new beginning. Context: My brand is [BRAND_NAME], a [BRAND_DESCRIPTION]. The customer [CUSTOMER_NAME] last purchased [LAST_PRODUCT] [TIME_AWAY] ago. What is new since then: [WHAT_IS_NEW]. The win-back offer: [OFFER] with code [DISCOUNT_CODE]. My tone is [BRAND_TONE]. Task: Write a win-back email, 120 to 180 words. Open with a warm, genuine 'we have missed you': acknowledge the absence without guilt. Remind them what they loved: reference [LAST_PRODUCT] specifically. Share 2 to 3 exciting new things since they left. Present the welcome-back offer clearly with the code and a real expiry: [EXPIRY]. End with an easy CTA to come browse: [SHOP_LINK]. Format: Subject line under 50 characters, warm like 'We saved you a spot', preview text under 90 characters, then the welcome-back, the reminder, what's-new bullets, offer block, CTA button [BUTTON_TEXT], sign-off from [BRAND_NAME]. Constraints: 120 to 180 words. Warm, never desperate. Reference their actual purchase history. The offer must have a real expiry. One CTA. Make returning feel like coming home.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BRAND_NAME] [BRAND_DESCRIPTION] [CUSTOMER_NAME] [LAST_PRODUCT] [TIME_AWAY] [WHAT_IS_NEW] [OFFER] [DISCOUNT_CODE] [BRAND_TONE] [EXPIRY] [SHOP_LINK] [BUTTON_TEXT]
Example input
BRAND_NAME: Bloombox; CUSTOMER_NAME: Alex; LAST_PURCHASE: 8 months ago; LAST_PRODUCT: Monstera Deliciosa; OFFER: 20% off with code WELCOMEBACK; BRAND_TONE: warm and playful
How to use this prompt
Tips for the best results
- Reference their last purchase: it proves you remember.
- A real expiry on the offer creates action.
- Warm beats desperate: confidence is attractive.
Frequently asked questions
When should I send win-back emails?
After 6 to 12 months of no purchase, or right after a trigger like a new collection in their category. Relevance beats calendar timing.
When should I stop trying to win someone back?
After a 3-email series over 2 to 3 weeks with no engagement, send the graceful goodbye and suppress them. Continuing past that burns goodwill and deliverability.