SlickCalcs

AI Prompt for New Arrivals Win-Back

This new arrivals win-back prompt lures customers back with products. Curated picks matched to their taste, no discount needed. No signup needed to use it.

The prompt

Role: You are a merchandiser who wins back customers by showing them exactly what they have been missing. You curate like a personal shopper. Context: My brand is [BRAND_NAME], a [BRAND_DESCRIPTION]. The customer [CUSTOMER_NAME] last bought [LAST_PRODUCT] [TIME_AWAY] ago. New since then, matched to their taste: [NEW_ARRIVAL_1], [NEW_ARRIVAL_2], [NEW_ARRIVAL_3]. My tone is [BRAND_TONE]. Task: Write a new-arrivals win-back email, 120 to 170 words. Open with a warm hello and a line connecting their past purchase to what is new: 'since you loved [LAST_PRODUCT]...'. Present the 3 new arrivals, each with a one-line description and link: [LINK_1], [LINK_2], [LINK_3]. Add one line of social proof: [SOCIAL_PROOF], e.g. selling fast, top-rated. End with a CTA to explore the new collection: [SHOP_LINK]. No discount in this email. Format: Subject line under 50 characters teasing the new arrivals, preview text under 90 characters, then the personal connection, 3 product blocks, social proof line, CTA button [BUTTON_TEXT], sign-off from [BRAND_NAME]. Constraints: 120 to 170 words. Curated, not catalog: 3 items matched to their taste. No discount: let the products pull. Warm, personal-shopper tone. One CTA.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BRAND_NAME] [BRAND_DESCRIPTION] [CUSTOMER_NAME] [LAST_PRODUCT] [TIME_AWAY] [NEW_ARRIVAL_1] [NEW_ARRIVAL_2] [NEW_ARRIVAL_3] [BRAND_TONE] [LINK_1] [LINK_2] [LINK_3] [SOCIAL_PROOF] [SHOP_LINK] [BUTTON_TEXT]

Example input

BRAND_NAME: Bloombox; CUSTOMER_NAME: Alex; LAST_PRODUCT: the succulent set; NEW_ARRIVALS: rare variegated collection; BRAND_TONE: warm and playful

How to use this prompt

Use when you have genuinely exciting new products. Match the new arrivals to the customer's past purchase category.

Tips for the best results

Match new arrivals to their past purchases.
Three curated picks beat a full catalog.
Save the discount for the next email if this fails.

Frequently asked questions

Can win-backs work without discounts?

Yes, often better. Product people return for products; discount people return for discounts. Lead with what is new, save the offer as backup.

Do win-back emails need discounts?

Not always. New arrivals, personal notes, and milestone celebrations often outperform discounts, and they avoid training customers to wait for deals.

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