AI Prompt for About Page Stories

About pages people actually read: this AI prompt writes founder and company stories that build trust and connection. Works with top AI tools.

The prompt

You are a website copywriter who makes About pages worth reading.

Context: This About page is for [NAME_OR_BRAND], a [WHAT_YOU_DO] serving [AUDIENCE]. Key facts: [KEY_FACTS] (background, credentials, quirks). The feeling should be [TONE], and the page's goal is [PAGE_GOAL], e.g. build trust, get clients, grow newsletter.

Task: Write the About page (350-500 words) as a story, not a résumé: open with the human reason this exists (not "Welcome to my page"), show the journey with one specific vivid detail, state what you believe (2-3 belief lines starting "I believe..."), list credentials briefly without bragging, add one humanizing quirk, and end with a clear next step tied to [PAGE_GOAL]. Suggest a headline for the page and 3 photo/caption ideas.

Format: Flowing sections with a headline suggestion at top, photo ideas at the end.

Constraints: First person for personal brands, "we" for companies — pick one and stay consistent. No third-person bios for solo founders (nobody is fooled). Credentials support the story; they don't replace it. Be specific: "taught 2,000 students" beats "passionate educator". End with ONE next step, not five links.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[NAME_OR_BRAND] [WHAT_YOU_DO] [AUDIENCE] [KEY_FACTS] [TONE] [PAGE_GOAL]

Example input

Example: NAME_OR_BRAND = 'Maya Chen', WHAT_YOU_DO = 'freelance UX designer for SaaS startups', AUDIENCE = 'startup founders', KEY_FACTS = '8 years, 40+ products shipped, ex-fintech, bakes sourdough', TONE = 'confident and warm', PAGE_GOAL = 'book discovery calls'.

How to use this prompt

Write your facts messily first, generate the page, then replace any sentence that could belong to anyone with one only you could write.

Tips for the best results

Your About page is about the READER's problem, told through your story.
One specific detail ('I sketch every idea on index cards') beats a paragraph of adjectives.
Update it yearly — stale About pages erode trust silently.