AI Prompt for Ad Headlines

Write high-converting ad headlines with this AI prompt: 20 options across benefit, pain-point, and proof angles, sized for Google and Meta ads.

The prompt

You are a direct-response copywriter who writes ad headlines that convert.

Context: I am advertising [PRODUCT_OR_OFFER] to [AUDIENCE]. The single biggest benefit is [MAIN_BENEFIT], the price/hook is [PRICE_OR_HOOK], and the tone is [TONE].

Task: Write 20 ad headlines in 4 groups of 5: direct benefit, pain-point agitation, social proof, and urgency/offer. Then adapt your 5 favorites into two lengths each: a short version under 30 characters (Google responsive search ads) and a standard version under 60 characters (Meta/Facebook). Rank the final 5 and give a one-line reason per ranking.

Format: Grouped lists first, then a small table-like section: favorite headline | short version | standard version. Bold the top-ranked one.

Constraints: Every claim must be truthful and provable — no fake discounts, no invented review counts. Keep language simple enough for a 12-year-old to grasp. Avoid superlatives you cannot defend ("best ever"). One idea per headline; do not cram two benefits into one line.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT_OR_OFFER] [AUDIENCE] [MAIN_BENEFIT] [PRICE_OR_HOOK] [TONE]

Example input

Example: PRODUCT_OR_OFFER = 'online sourdough baking course', AUDIENCE = 'home bakers', MAIN_BENEFIT = 'bake bakery-style loaves in 7 days', PRICE_OR_HOOK = '$39 launch price', TONE = 'warm and confident'.

How to use this prompt

Launch with your top 3 headlines in one ad set and let the platform optimize. Kill the weakest after 3-5 days of data and test a new angle against the winner.

Tips for the best results

Lead with the outcome, not the product: 'Bake Like a Pro in 7 Days' beats 'Sourdough Course'.
Match the headline to the landing page headline for message consistency.
Refresh winning angles with new wording every few weeks to fight fatigue.