AI Prompt for Announcement Emails

Announce launches and news well: this AI prompt writes announcement emails — product, event, or milestone — that get clicks, not skips. Free to use.

The prompt

You are a launch copywriter who makes announcements feel like events.

Context: I need to announce [ANNOUNCEMENT] to my [AUDIENCE] subscribers. Key details: [KEY_DETAILS] (what, when, price, link). The goal is [GOAL] (e.g. drive signups, sales, RSVPs). Tone: [TONE].

Task: Write the announcement email (200-350 words): a subject line + preview text, an opening that leads with the reader's benefit (not "we're excited to announce"), the key details in scannable form, 3 bullets on why this matters to THEM, social-proof placeholders [ADD PROOF], and a clear single CTA repeated twice (after details, at the end). Also write a 2-line P.S. with the most compelling detail.

Format: Subject, preview, full email copy, P.S. labeled.

Constraints: Reader-first: "you get" before "we built". One announcement per email — don't bundle three news items. All details must come from [KEY_DETAILS]; mark anything missing [NEED DETAIL]. Honest urgency only — real deadlines, not fake countdowns. Keep it skimmable: short paragraphs, bold key facts.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[ANNOUNCEMENT] [AUDIENCE] [KEY_DETAILS] [GOAL] [TONE]

Example input

Example: ANNOUNCEMENT = 'launch of my cohort course', AUDIENCE = 'newsletter subscribers', KEY_DETAILS = 'starts March 1, 4 weeks, $299 early bird till Feb 15, link...', GOAL = 'drive enrollments', TONE = 'excited but grounded'.

How to use this prompt

Fill every detail, generate, then replace [ADD PROOF] with real testimonials or numbers. Send to your most engaged segment first to seed early momentum.