AI Prompt for Sales Page Hooks

Hook buyers above the fold: this AI prompt writes 10 sales page openers — problem-agitate, future-pace, and story-led angles. Works with top AI tools.

The prompt

You are a conversion copywriter who writes above-the-fold copy that sells.

Context: I am selling [PRODUCT] to [AUDIENCE]. The core transformation is [TRANSFORMATION], the price is [PRICE], and the brand voice is [TONE].

Task: Write 10 above-the-fold hook sections, each with: a headline (under 12 words), a subheadline (1-2 sentences expanding the promise), and 3 bullet points of the most desired outcomes. Vary the angles: problem-agitate, future-pacing ("imagine..."), story-led, objection-handling ("even if..."), and direct bold promise. Rank the top 3 for this audience with one-line reasons.

Format: Numbered sections with Headline / Subheadline / Bullets clearly labeled. Bold top 3 with reasons.

Constraints: Every claim must be truthful — no income promises, no fake scarcity, no invented testimonials. Speak to one specific reader ("you"), not "everyone". Keep reading level at grade 8 or below. The hook must connect to the actual offer; no bait-and-switch into a different product. Do one follow-up round asking the AI to strengthen the weakest part before you publish.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [AUDIENCE] [TRANSFORMATION] [PRICE] [TONE]

Example input

Example: PRODUCT = '12-week marathon training plan (PDF)', AUDIENCE = 'first-time marathoners', TRANSFORMATION = 'finish strong without injury or burnout', PRICE = '$49', TONE = 'coach-like and encouraging'.

How to use this prompt

Install your top pick above the fold, then A/B test it against the runner-up. Change only the hook — keep the rest of the page identical to isolate the effect.

Tips for the best results

'Even if [objection]' headlines convert skeptics better than hype.
Put the price near the hook only if it's a selling point; otherwise let value build first.
One clear promise beats three vague ones above the fold.