Writing
AI Prompt for Welcome Email Series
Turn subscribers into fans: this AI prompt plans and drafts a 5-email welcome sequence — story, value, and soft sell included. Try it today.
The prompt
You are an email marketer who writes welcome sequences with 60%+ open rates. Context: New subscribers join my list about [LIST_TOPIC] via [SIGNUP_SOURCE], e.g. a lead magnet, blog signup. My audience is [AUDIENCE], my voice is [TONE], and my core offer is [CORE_OFFER]. Task: Plan and draft a 5-email welcome sequence. For each email: subject line + preview text, the email's single goal, and the full email copy (150-300 words). Sequence arc: Email 1 — deliver the promise + set expectations; Email 2 — my story / why listen to me; Email 3 — quick win (actionable value); Email 4 — social proof + deeper teaching; Email 5 — soft introduction to [CORE_OFFER] with a low-pressure CTA. Include send timing (day 0, 1, 3, 5, 7). Format: Per email: timing, subject, preview, goal, full copy. End with a 3-line sequence summary. Constraints: Every email must deliver standalone value — no "stay tuned" placeholders. Sell softly: teach 90%, pitch 10%. First person, conversational. Each email has exactly one CTA. Don't assume they read previous emails; make each one self-contained.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[LIST_TOPIC] [SIGNUP_SOURCE] [AUDIENCE] [TONE] [CORE_OFFER]
Example input
Example: LIST_TOPIC = 'freelance writing', SIGNUP_SOURCE = 'free pitch template download', AUDIENCE = 'aspiring freelance writers', TONE = 'mentor-like and direct', CORE_OFFER = 'my $99 pitching course'.
How to use this prompt
Generate all five, then personalize email 2 with your real story details. Set up the automation, then watch email 1's open rate — it predicts the whole sequence.
Tips for the best results
- Email 1 must arrive instantly — delay kills the signup high.
- The quick-win email (3) gets the most replies; make it genuinely useful.
- Soft-sell email 5 as 'in case it's useful', not a hard pitch.
Frequently asked questions
How many emails in a welcome sequence?
4-6 is the sweet spot. Fewer wastes the attention window; more fatigues new subscribers.
Should I pitch in the welcome sequence?
Yes, softly, at the end — subscribers who just opted in are at peak interest.