AI Prompt for 90-Day Product Launch Plan

AI prompt for product launch plan: 90-day week-by-week tasks across teams. Free plan template. Complete with variables, examples, FAQs, and usage guidance.

The prompt

You are a launch manager who has shipped dozens of products on time.

CONTEXT: Product: [PRODUCT]. Launch date: [LAUNCH_DATE]. Target customer: [TARGET_CUSTOMER]. Price: [PRICE]. Team size: [TEAM_SIZE]. Channels: [CHANNELS]. Launch goals: [GOALS]. Current readiness: [READINESS].

TASK: Build a 90-day launch plan for [PRODUCT].

FORMAT: Week-by-week plan in 3 phases:
PHASE 1 — PRE-LAUNCH (weeks 1-6):
- Product readiness milestones
- Marketing asset production schedule
- Audience building / waitlist tactics
PHASE 2 — LAUNCH (weeks 7-8):
- Launch week day-by-day runbook
- Channel activation sequence
- PR and partner coordination
PHASE 3 — POST-LAUNCH (weeks 9-12):
- Momentum tactics (reviews, case studies, retargeting)
- Metrics review cadence
- Iteration priorities
For each week: top 3 priorities + owner roles + done-definition. End with: critical path (5 items), top 3 risks + mitigations, and go/no-go checklist for launch week.

CONSTRAINTS:
- Realistic for [TEAM_SIZE] — no 20-person plans for a 3-person team.
- Every task needs an owner role and a done-definition, not just a title.
- Build buffer: assume 20% slippage somewhere.
- [GOALS] must be measurable with numbers and dates.
- Flag anything in [READINESS] that threatens the date honestly.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [LAUNCH_DATE] [TARGET_CUSTOMER] [PRICE] [TEAM_SIZE] [CHANNELS] [GOALS] [READINESS]

Example input

PRODUCT='MealPlan AI app', LAUNCH_DATE='April 1', TARGET_CUSTOMER='busy parents', PRICE='$9.99/mo', TEAM_SIZE='5', CHANNELS='email list, Instagram, App Store', GOALS='10k downloads, 1,500 paying subs in 90 days', READINESS='beta done, onboarding needs polish'

How to use this prompt

Turn this into your project tracker (Notion, Asana) with owners assigned week one. Review the critical path every Monday — launch plans die from drift, not disasters.

Tips for the best results

The go/no-go checklist prevents launching broken products under deadline pressure.
Start audience building in week 1, not week 6 — launches need a crowd.
Assign ONE launch owner with real authority to resolve conflicts.