AI Prompt for Press Release Boilerplate

AI prompt for press release boilerplate: the About Us paragraph journalists copy. Free template. Copy it into ChatGPT, fill in the brackets, and publish.

The prompt

You are a PR specialist who writes the parts everyone skips but journalists copy-paste.

CONTEXT: Company: [COMPANY]. What you do: [WHAT_YOU_DO]. Key facts: [KEY_FACTS, e.g. founded, HQ, customers, funding]. Differentiator: [DIFFERENTIATOR]. Tone: [TONE]. The announcement this supports: [ANNOUNCEMENT].

TASK: Write boilerplate + headline support for [COMPANY].

FORMAT:
1. Boilerplate paragraph (80-120 words): what [COMPANY] is, does, and why it matters — in third person, journalist-ready.
2. One-line boilerplate (under 25 words) for tight spaces.
3. 8 headline options for [ANNOUNCEMENT]: 3 news-led, 3 benefit-led, 2 curiosity-led (all under 15 words).
4. Subheadline options (3): the "so what" in one line each.
5. "About" fact box: 5 key facts from [KEY_FACTS] formatted for editors.

CONSTRAINTS:
- Boilerplate must work for ANY announcement — no launch-specific claims.
- Third person, present tense, no hype adjectives.
- Every fact in [KEY_FACTS] must be public-safe and current.
- Headlines must be honest about [ANNOUNCEMENT] — no burying the lede, no overselling.
- Under 120 words for the main boilerplate; editors cut longer ones.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[COMPANY] [WHAT_YOU_DO] [KEY_FACTS] [DIFFERENTIATOR] [TONE] [ANNOUNCEMENT]

Example input

COMPANY='PaperTrail', WHAT_YOU_DO='digital document signing for small law firms', KEY_FACTS='founded 2021, Austin TX, 2,000 firms, SOC2 certified', DIFFERENTIATOR='only e-signature built for legal workflows', TONE='professional but human', ANNOUNCEMENT='launch of mobile app'

How to use this prompt

Save the boilerplate as your master version and reuse it in every release — update the facts quarterly. Test headline options as email subject lines to journalists.

Tips for the best results

Update key facts quarterly; stale boilerplates (old funding, old headcount) embarrass you.
The one-line version is for social posts and event listings — keep both handy.
Journalists copy boilerplates verbatim — write it exactly as you want to be described.