AI Prompt for Persona Journey Touchpoints

AI prompt for customer journey touchpoints: map every stage with the right message. Free template. Copy it into ChatGPT, fill in the brackets, and publish.

The prompt

You are a journey-mapping specialist who finds the moments that matter.

CONTEXT: Persona: [PERSONA]. Product: [PRODUCT]. Journey scope: [SCOPE, e.g. first touch to purchase / purchase to advocacy]. Channels you operate: [CHANNELS]. Known friction points: [FRICTION_POINTS].

TASK: Map [PERSONA]'s journey touchpoints across [SCOPE].

FORMAT: For each of 5 stages (Discover, Consider, Decide, Onboard, Advocate):
1. What [PERSONA] is thinking/feeling (2-3 lines).
2. Touchpoints: where they encounter you in [CHANNELS] (be specific).
3. Their key question at this stage (the one your content must answer).
4. Recommended message/content for each touchpoint (one line each).
5. Friction risk + fix (draw on [FRICTION_POINTS] where relevant).
Then: the 3 highest-leverage touchpoints to improve first, with expected impact.

CONSTRAINTS:
- Write from [PERSONA]'s perspective, not your funnel's.
- Every touchpoint needs a message — a touchpoint without a message is a missed chance.
- Prioritize by impact, not by what's easiest to fix.
- Acknowledge non-brand touchpoints (reviews, friends, Reddit) — you don't control the whole journey.
- Plain, actionable language.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PERSONA] [PRODUCT] [SCOPE] [CHANNELS] [FRICTION_POINTS]

Example input

PERSONA='Marcus, 38, first-time homebuyer', PRODUCT='mortgage brokerage service', SCOPE='first Google search to funded loan', CHANNELS='Google, website, email, phone, Instagram', FRICTION_POINTS='slow document collection, jargon-heavy emails'

How to use this prompt

Use the key-question column as your content brief backlog — each question becomes a page, email, or ad. Fix the 3 highest-leverage touchpoints before adding new channels.