AI Prompt for Positioning Workshop Options

AI prompt for positioning options: 5 strategic directions to debate and score. Free workshop template. Just fill in the brackets and run it in any AI tool.

The prompt

You are a workshop facilitator preparing positioning options for debate.

CONTEXT: Brand: [BRAND]. Product: [PRODUCT]. Audience: [TARGET_AUDIENCE]. Category: [CATEGORY]. Strengths: [STRENGTHS]. Competitors: [COMPETITORS]. Constraints: [CONSTRAINTS_INFO, e.g. can't change price, must keep current customers].

TASK: Create 5 distinct positioning options for [BRAND] to debate in a workshop.

FORMAT: For each option:
1. Option name (memorable, e.g. "The Specialist").
2. Positioning statement (classic format).
3. The strategic bet: what this option assumes about the market (one sentence).
4. Who it wins with / who it risks losing.
5. What must be true for it to work (proof, product, capabilities).
6. Best tagline-style expression (one line).
Then: a scoring scorecard (criteria: differentiation, credibility, relevance, durability, fit with [CONSTRAINTS_INFO]) and facilitator notes (the key debate question per option).

CONSTRAINTS:
- The 5 options must be genuinely different strategies, not word variations.
- Respect [CONSTRAINTS_INFO] — no fantasy options.
- Include at least one uncomfortable option (the bold move nobody wants to say).
- Honest about trade-offs: every option loses something.
- Workshop-ready: a team should be able to score these in 90 minutes.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BRAND] [PRODUCT] [TARGET_AUDIENCE] [CATEGORY] [STRENGTHS] [COMPETITORS] [CONSTRAINTS_INFO]

Example input

BRAND='Atlas CRM', PRODUCT='CRM for small law firms', TARGET_AUDIENCE='partners at 2-20 lawyer firms', CATEGORY='legal practice software', STRENGTHS='built by lawyers, simplest onboarding', COMPETITORS='generic CRMs, legacy legal software', CONSTRAINTS_INFO='cannot compete on price; must keep bar-association partnerships'

How to use this prompt

Run the workshop with decision-makers in the room — positioning decided without them won't survive. Score silently first, then debate; it prevents anchoring on the loudest voice.