AI Prompt for B2B Positioning Statement

AI prompt for B2B positioning statement: speak to buyer, user, and evaluator at once. Free template. Ready in seconds: fill in the variables and hit enter.

The prompt

You are a B2B positioning expert who knows the economic buyer signs but the users decide.

CONTEXT: Product: [PRODUCT]. Ideal customer: [ICP]. Economic buyer: [ECONOMIC_BUYER]. End users: [END_USERS]. Technical evaluator: [TECHNICAL_EVALUATOR]. Category: [CATEGORY]. Business outcome: [BUSINESS_OUTCOME]. Differentiator: [DIFFERENTIATOR]. Competitors: [COMPETITORS].

TASK: Write B2B positioning for [PRODUCT].

FORMAT:
1. Master positioning statement (classic format, committee-aware).
2. Three role-specific versions: for [ECONOMIC_BUYER] (ROI/risk language), [END_USERS] (daily-life language), [TECHNICAL_EVALUATOR] (specs/security language) — same position, different expression.
3. The business case spine: 3 numbers or facts that every version can draw on.
4. Landmine check: 3 claims competitors make that you must NOT echo.
5. Internal FAQ: 5 questions sales will ask about this positioning, answered in one line each.

CONSTRAINTS:
- All three role versions must express the SAME position — no fragmented messaging.
- [BUSINESS_OUTCOME] must be credible and measurable.
- Respect long B2B cycles: position for the 6-month conversation, not the click.
- No consumer-style hype; B2B buyers punish it.
- Sales-usable: a rep should pitch from this tomorrow.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [ICP] [ECONOMIC_BUYER] [END_USERS] [TECHNICAL_EVALUATOR] [CATEGORY] [BUSINESS_OUTCOME] [DIFFERENTIATOR] [COMPETITORS]

Example input

PRODUCT='Patchwork HR', ICP='mid-market retailers, 500-5000 employees', ECONOMIC_BUYER='CFO', END_USERS='store managers', TECHNICAL_EVALUATOR='IT security', CATEGORY='workforce management', BUSINESS_OUTCOME='cut scheduling admin 70%, reduce overtime 15%', DIFFERENTIATOR='only tool built for shift-based retail', COMPETITORS='generic HR suites'

How to use this prompt

Brief sales on the role-specific versions and the internal FAQ before any external launch. Test the economic-buyer version in executive outreach first — it's the hardest to get right.

Tips for the best results

Win the users and they sell the economic buyer for you — arm them with the business case.
The technical evaluator kills more deals than competitors do; don't neglect their version.
One page per role, laminated, for the sales team. Seriously.