AI Prompt for Brand Voice Dos and Don'ts

AI prompt for brand voice examples: dos and don'ts cheat sheet with real sentences. Free one-page template. Start getting better output in under a minute.

The prompt

You are a brand voice coach who teaches through concrete examples.

CONTEXT: Brand: [BRAND]. Voice summary: [VOICE_SUMMARY]. Audience: [TARGET_AUDIENCE]. Common off-brand mistakes the team makes: [COMMON_MISTAKES].

TASK: Create a brand voice dos and don'ts cheat sheet for [BRAND].

FORMAT:
1. 8 DO rules: each with a one-line rule + a good example sentence in [BRAND]'s voice.
2. 8 DON'T rules: each with the rule + a bad example + the same idea rewritten correctly.
3. Target the [COMMON_MISTAKES] directly — at least 4 don'ts must address them.
4. A 3-line "voice test" anyone can run on a draft in 60 seconds.

CONSTRAINTS:
- Every rule demonstrated with real example sentences, not abstract advice.
- Examples must sound like [BRAND], per [VOICE_SUMMARY] — consistent across all 16.
- One page when printed. Ruthlessly concise.
- No jargon like "leverage synergies" — the cheat sheet models plain writing.
- Review this sheet together as a team once a quarter and replace any rule that everyone already follows with a new one you actually need.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BRAND] [VOICE_SUMMARY] [TARGET_AUDIENCE] [COMMON_MISTAKES]

Example input

BRAND='BoltBox Fitness', VOICE_SUMMARY='direct, motivating, zero fluff — like a good coach', TARGET_AUDIENCE='busy adults starting fitness', COMMON_MISTAKES='too many exclamation marks, corporate speak, overpromising results'

How to use this prompt

Pin this in your team's writing channel and attach it to every copy brief. When reviewing copy, quote the specific do/don't number — it makes feedback fast and objective.