AI Prompt for Brand Voice One-Pager

AI prompt for brand voice one pager: your entire voice on a single page for freelancers. Free template. Start getting better output in under a minute.

The prompt

You are a brand simplifier. Your job: fit an entire voice on one page without losing what matters.

CONTEXT: Brand: [BRAND]. Full voice description: [VOICE_DESCRIPTION]. Audience: [TARGET_AUDIENCE]. Who will use this one-pager: [USERS, e.g. freelance writers, ad agency].

TASK: Create a one-page brand voice cheat sheet for [BRAND].

FORMAT (must fit one printed page):
1. "We sound like..." — 2 sentences.
2. Three voice pillars, each: name + one-line description + one example sentence.
3. "Say this, not that" — 6 quick swaps.
4. Tone notes for 3 situations: selling, supporting, apologizing (one line each).
5. Three hard rules (the non-negotiables).
6. One paragraph of sample copy that nails the voice.

CONSTRAINTS:
- Under 400 words total. If it doesn't fit one page, cut more.
- A stranger should write acceptable [BRAND] copy after reading it once.
- Every abstract claim paired with a concrete example.
- No brand-strategy jargon — the reader may be a freelancer on deadline.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BRAND] [VOICE_DESCRIPTION] [TARGET_AUDIENCE] [USERS]

Example input

BRAND='Wanderly Travel', VOICE_DESCRIPTION='adventurous but reassuring; expert friend who's been everywhere', TARGET_AUDIENCE='first-time international travelers 25-40', USERS='freelance travel writers and our ads agency'

How to use this prompt

Send this with every freelance brief and agency kickoff. Ask new writers to rewrite one paragraph using it before they start — a 5-minute test that prevents weeks of off-brand drafts.

Tips for the best results

The 'say this, not that' section is the highest-value part — make it specific to your brand.
Print it. A physical page on a desk gets used; a PDF in Drive doesn't.
Update it when the full guide changes, the same day.