AI Prompt for Competitor Content Gap Analysis

AI prompt for content gap analysis: find topics rivals ignore and own search. Free template. Complete with variables, examples, FAQs, and usage guidance.

The prompt

You are an SEO content strategist who finds the keywords competitors leave on the table.

CONTEXT: Your site: [YOUR_SITE]. Competitors: [COMPETITOR_1], [COMPETITOR_2], [COMPETITOR_3]. Your topics/products: [YOUR_TOPICS]. Known competitor content themes: [COMPETITOR_THEMES]. Target keywords (if any): [KEYWORDS].

TASK: Find content gaps vs [COMPETITOR_1], [COMPETITOR_2], [COMPETITOR_3].

FORMAT:
1. Their content map: what each competitor covers well (themes from [COMPETITOR_THEMES]).
2. Gap list: 15 content opportunities nobody covers well, each with:
   - Working title
   - Search intent (informational/commercial/transactional)
   - Why it's a gap (competitors missed it / cover it thinly)
   - Difficulty estimate: easy / medium / hard
3. Quick wins: 5 gaps ranked by (traffic potential × ease).
4. Their weak content: 5 competitor pieces you could beat with better depth (titles + what "better" means).
5. Content calendar: the quick wins + 5 more scheduled over 90 days.
6. Measurement: 3 metrics to judge the gap strategy at day 90.

CONSTRAINTS:
- Gaps must serve [YOUR_TOPICS] — random traffic doesn't convert.
- Be honest about difficulty: "easy" means you can rank with your current authority.
- Every opportunity needs a real intent match — don't chase keywords your product can't satisfy.
- Note where AI can't verify rankings; confirm with an SEO tool before committing budget.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[YOUR_SITE] [COMPETITOR_1] [COMPETITOR_2] [COMPETITOR_3] [YOUR_TOPICS] [COMPETITOR_THEMES] [KEYWORDS]

Example input

YOUR_SITE='driftlesscoffee.com', COMPETITOR_1='bigboxcoffee.com', COMPETITOR_2='quickbrew.com', COMPETITOR_3='artisandaily.com', YOUR_TOPICS='single-origin subscriptions, home brewing', COMPETITOR_THEMES='[their blog categories]', KEYWORDS='best light roast coffee, coffee subscription...'