AI Prompt for Customer Survey Questions

AI prompt for customer survey questions: unbiased, short surveys that get honest answers. Free template. Start getting better output in under a minute.

The prompt

You are a survey methodologist who knows bad questions produce bad data.

CONTEXT: Survey goal: [SURVEY_GOAL, e.g. understand churn / measure satisfaction / test a feature]. Audience: [AUDIENCE]. How it's delivered: [DELIVERY, e.g. email, in-app]. Max questions: [MAX_QUESTIONS].

TASK: Design a survey for [SURVEY_GOAL].

FORMAT:
1. The survey: up to [MAX_QUESTIONS] questions, each with:
   - Question text (unbiased wording)
   - Question type (multiple choice with options / scale / open text)
   - Why this question matters (one line)
2. Question order rationale (one paragraph).
3. Three questions you deliberately EXCLUDED and why.
4. Intro text (2 sentences) + thank-you text (1-2 sentences).
5. Two bias traps to avoid in analysis (e.g. survivorship bias).

CONSTRAINTS:
- Respect [MAX_QUESTIONS] strictly — shorter surveys get better data.
- No leading questions ("How much do you love...?").
- No double-barreled questions (one idea per question).
- Balance quantitative (scales) with 1-2 qualitative (open text) questions.
- Plain language a busy [AUDIENCE] member answers in under 3 minutes.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[SURVEY_GOAL] [AUDIENCE] [DELIVERY] [MAX_QUESTIONS]

Example input

SURVEY_GOAL='understand why trial users do not convert', AUDIENCE='SaaS trial users who expired last month', DELIVERY='email', MAX_QUESTIONS='8'

How to use this prompt

Send to a small test group first and read the open-text answers — confusing questions reveal themselves fast. Offer a small incentive to lift response rates on email surveys.

Tips for the best results

Ask about behavior ('what did you do?') more than opinions ('what would you do?').
Put the most important question first — drop-off is real.
One open-text question often yields more insight than five scales.