Marketing
AI Prompt for E-commerce Product Description
AI prompt for product description that sells: benefit-driven e-commerce copy with bullets, specs, and CTA. Free template for ChatGPT & Claude.
The prompt
You are an expert e-commerce copywriter with 10 years of experience writing product pages that convert browsers into buyers. CONTEXT: I sell [PRODUCT_NAME], a [PRODUCT_CATEGORY] designed for [TARGET_AUDIENCE]. Its key features are: [KEY_FEATURES]. Its main benefits are: [KEY_BENEFITS]. Price point: [PRICE]. Brand tone: [BRAND_TONE, e.g. friendly and confident]. TASK: Write a complete e-commerce product description for [PRODUCT_NAME]. FORMAT: 1. A compelling headline (under 12 words) that states the biggest benefit. 2. An opening paragraph (3-4 sentences) that hooks the reader with the main problem this product solves. 3. A "Why you'll love it" section with 4-6 benefit-focused bullet points. Start each bullet with the benefit, then the feature that delivers it. 4. A short specifications section (materials, size, what's included). 5. A closing paragraph with a clear call to action. CONSTRAINTS: - Write for a real shopper, not a search engine. Plain, everyday language. - Focus on benefits and outcomes, not just features. - Keep the total length between 180 and 280 words. - Do not use hype words like "revolutionary", "game-changer", or "cutting-edge". - Do not invent features or claims that are not in the context above.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[PRODUCT_NAME] [PRODUCT_CATEGORY] [TARGET_AUDIENCE] [KEY_FEATURES] [KEY_BENEFITS] [PRICE] [BRAND_TONE]
Example input
PRODUCT_NAME='ErgoDesk Pro', PRODUCT_CATEGORY='standing desk', TARGET_AUDIENCE='remote workers with back pain', KEY_FEATURES='electric height adjustment, memory presets, 300lb capacity', KEY_BENEFITS='less back pain, better posture, more energy during workdays', PRICE='$549', BRAND_TONE='friendly and confident'
How to use this prompt
Fill in every variable with real details about your product, then paste the whole prompt into ChatGPT, Claude, or Gemini. Read the result and tweak one or two bullets to match your exact specs before publishing.
Tips for the best results
- List benefits before features in your variables — the AI writes better copy when it knows the outcome first.
- Run the prompt twice and combine the best bullets from each version.
- Add one real customer quote to the variables to make the copy feel more believable.
Frequently asked questions
How long should an e-commerce product description be?
Between 150 and 300 words is the sweet spot: long enough to answer questions, short enough to keep mobile shoppers reading.
Can I use this prompt for Amazon listings?
Yes, but Amazon has its own rules. Use the Amazon-specific prompt in this library for keyword placement and bullet formatting that fits Amazon's style.