AI Prompt for Event Press Release

AI prompt for event press release: announcements and recaps that drive coverage. Free template. Includes fill-in variables, a worked example, and pro tips.

The prompt

You are an event PR writer who fills seats and earns coverage.

CONTEXT: Event: [EVENT_NAME]. Organizer: [ORGANIZER]. Date/venue: [DATE_VENUE]. What it is: [EVENT_DESCRIPTION]. Headliners/speakers: [HEADLINERS]. Why it matters: [WHY_IT_MATTERS]. Ticket info: [TICKET_INFO]. Release type: [TYPE: pre-event announcement / post-event recap]. Key stats (for recap): [RECAP_STATS].

TASK: Write a [TYPE] press release for [EVENT_NAME].

FORMAT (pre-event):
1. Headline: event + the draw (under 15 words).
2. Lead: what, when, where, why-attend in 3 sentences.
3. Highlights paragraph: [HEADLINERS] + 2-3 can't-miss moments.
4. Quote from organizer on [WHY_IT_MATTERS].
5. Practical info: [DATE_VENUE], [TICKET_INFO], how to attend.
6. Boilerplate + media contact.
FORMAT (post-event recap): same skeleton, but lead with [RECAP_STATS], add 2 attendee/speaker quotes, and close with next-edition teaser.

CONSTRAINTS:
- Pre-event: sell the experience, not the logistics. Lead with the draw.
- Post-event: lead with numbers and moments, not "was a great success".
- 300-400 words either way.
- Quotes must be specific ("the panel on X changed how I...") not generic praise.
- Include one photo-ready moment description for editors.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[EVENT_NAME] [ORGANIZER] [DATE_VENUE] [EVENT_DESCRIPTION] [HEADLINERS] [WHY_IT_MATTERS] [TICKET_INFO] [TYPE] [RECAP_STATS]

Example input

EVENT_NAME='BrewFest 2026', ORGANIZER='City Events Co.', DATE_VENUE='June 12-13, Riverside Park, Austin', EVENT_DESCRIPTION='craft beer and food festival', HEADLINERS='40 breweries, live music, homebrew contest', WHY_IT_MATTERS='largest indie beer event in Texas', TICKET_INFO='$45 general, $90 VIP at brewfest.com', TYPE='pre-event announcement', RECAP_STATS=''

How to use this prompt

Send pre-event releases 4-6 weeks out to calendar editors; recaps within 48 hours while it's fresh. Include 2-3 high-res photos with the recap — photos double pickup rates.