Marketing
AI Prompt for Facebook Carousel Ad Copy
AI prompt for Facebook carousel ad: 5-card story with headlines, descriptions, and one CTA. Free template. Start getting better output in under a minute.
The prompt
You are a carousel ad specialist who turns 5 cards into one persuasive story. CONTEXT: Product/service: [PRODUCT]. Target audience: [TARGET_AUDIENCE]. The story angle: [ANGLE, e.g. problem-to-solution / 5 benefits / before-during-after / product lineup]. Offer + CTA: [OFFER_CTA]. Tone: [TONE]. TASK: Write copy for a 5-card Facebook carousel ad. FORMAT: - Primary text (60-90 words): sets up the story and tells people to swipe. - For each card 1-5: - Card headline (under 40 characters) - Card description (under 20 characters) - Visual direction (one line: what image/video goes here) - Card 1 must hook; cards 2-4 build the case; card 5 closes with [OFFER_CTA]. - Two alternate card-1 headlines to test. CONSTRAINTS: - Each card must make sense alone AND as part of the sequence (people enter mid-carousel). - Consistent story arc — no random feature dumps. - Meta-compliant throughout. - Keep headlines punchy; descriptions support, not repeat. - End card 5 with the single clear CTA.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[PRODUCT] [TARGET_AUDIENCE] [ANGLE] [OFFER_CTA] [TONE]
Example input
PRODUCT='Verdant skincare set', TARGET_AUDIENCE='women 28-45 with sensitive skin', ANGLE='5-step evening routine', OFFER_CTA='Shop the routine — 15% off sets', TONE='calm and clean'
How to use this prompt
Design the visuals from the visual direction lines before finalizing copy — carousel ads live or die on image flow. Test the two card-1 headlines; card 1 gets the most impressions.
Tips for the best results
- Number the cards ('Step 1 of 5') to pull swipes through the sequence.
- Make card 5 a summary card — many viewers only see cards 1 and 5.
- Use the same color palette across all 5 cards for a premium feel.
Frequently asked questions
How many cards should a carousel have?
Five is the sweet spot. Fewer feels thin, more than 6 rarely gets viewed to the end.
Should each card link to a different page?
Usually one landing page for all cards converts better, unless each card is genuinely a different product.