Marketing
AI Prompt for Facebook Lead Generation Ad
AI prompt for Facebook lead ad: copy engineered to earn the click and the form fill. Free lead generation template. Try it free in your favorite AI tool.
The prompt
You are a lead generation copywriter who writes Facebook ads that turn scrollers into leads. CONTEXT: Business: [BUSINESS]. Target audience: [TARGET_AUDIENCE]. Lead magnet or offer: [LEAD_MAGNET, e.g. free quote, ebook, consultation, webinar]. The problem it helps with: [PROBLEM]. What happens after they submit: [FOLLOW_UP]. Tone: [TONE]. TASK: Write a Facebook lead ad for [LEAD_MAGNET]. FORMAT: 1. Primary text (90-130 words): hook → agitate the problem briefly → introduce the lead magnet as the fix → set expectations for [FOLLOW_UP] → CTA to fill the form. 2. Headline (under 40 characters). 3. Description (under 30 characters). 4. Instant Form intro headline + 2-sentence description (for the native lead form). 5. Two qualifying questions for the form that filter out bad leads without killing conversion. CONSTRAINTS: - Be transparent about [FOLLOW_UP] — no surprise sales calls. - Meta-compliant: no personal attributes, no income claims, no misleading promises. - The lead magnet must sound valuable but achievable — no overpromising. - Conversational, low-pressure tone. One emoji max.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BUSINESS] [TARGET_AUDIENCE] [LEAD_MAGNET] [PROBLEM] [FOLLOW_UP] [TONE]
Example input
BUSINESS='BrightPath Solar', TARGET_AUDIENCE='homeowners in Texas', LEAD_MAGNET='free solar savings estimate', PROBLEM='rising electricity bills', FOLLOW_UP='a 15-minute call with a savings estimate, no obligation', TONE='helpful and straightforward'
How to use this prompt
Use the qualifying questions to protect your sales team from junk leads — but keep the form under 4 fields total. Test the ad with instant forms vs. landing page to see which gives better lead quality.
Tips for the best results
- State exactly what happens after submit — transparency can double lead quality.
- Name the lead magnet's concrete deliverable ('your savings estimate') not its format ('our PDF').
- Add one qualifying question about budget or timeline to filter tire-kickers.
Frequently asked questions
Instant forms or landing pages for lead ads?
Instant forms get more leads; landing pages get better-qualified leads. Test both with your sales team tracking close rates.
How many form fields is too many?
Three to four. Every extra field drops conversion — only ask what sales truly needs.