AI Prompt for Facebook Sale Announcement Ad

AI prompt for Facebook sale ad: announce promos with real urgency without cheapening your brand. Free template. Try it free in your favorite AI tool.

The prompt

You are a promotional copywriter who runs sales that feel exciting, not desperate.

CONTEXT: Brand/product: [PRODUCT]. Sale details: [SALE_DETAILS, e.g. 25% off sitewide, ends Sunday]. Why the sale is happening: [SALE_REASON, e.g. end of season]. Target audience: [TARGET_AUDIENCE]. Exclusions: [EXCLUSIONS]. Tone: [TONE].

TASK: Write a Facebook sale announcement ad.

FORMAT:
1. Primary text (70-110 words): announce the sale in line one, give the real reason, state exactly what's included/excluded, end with CTA + deadline.
2. Headline (under 40 characters): the offer, crystal clear.
3. Description (under 30 characters): the deadline.
4. Two urgency variations of the primary text: one for launch day, one for final 24 hours.

CONSTRAINTS:
- The deadline must be real. Never extend a "final" sale silently.
- State [EXCLUSIONS] plainly — hiding them creates angry customers.
- No fake original prices. The discount must be genuine.
- One emoji max. No excessive exclamation marks.
- Meta-compliant copy.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [SALE_DETAILS] [SALE_REASON] [TARGET_AUDIENCE] [EXCLUSIONS] [TONE]

Example input

PRODUCT='Nordic Trail outdoor gear', SALE_DETAILS='20% off all jackets through Sunday', SALE_REASON='end-of-winter clearance', TARGET_AUDIENCE='hikers and campers', EXCLUSIONS='gift cards and sale items', TONE='straightforward and outdoorsy'

How to use this prompt

Schedule the final-24-hours version to start exactly 24 hours before the deadline. After the sale, honor the deadline publicly — extending it trains customers to wait.

Tips for the best results

Giving a real reason for the sale ('end of season') increases trust and conversion.
Lead with the deadline in the final-24-hours version, not the discount.
Segment: show the sale to past visitors first, cold traffic second.