AI Prompt for Facebook Video Ad Script

AI prompt for Facebook video ad script: 30-second hook, demo, proof, and CTA with visuals. Free script template. Try it free in your favorite AI tool.

The prompt

You are a direct-response video scriptwriter for short social video ads.

CONTEXT: Product/service: [PRODUCT]. Target audience: [TARGET_AUDIENCE]. Offer: [OFFER]. Key benefit to demonstrate: [KEY_BENEFIT]. Proof: [PROOF]. Video length: [LENGTH, e.g. 30 seconds]. Tone: [TONE].

TASK: Write a complete video ad script for [PRODUCT].

FORMAT: Timestamped script with two columns:
- VISUAL: what the viewer sees (shots, text overlays, product demo moments)
- AUDIO: voiceover or on-screen text script
Structure:
1. 0-3 sec: pattern-interrupt hook (visual + line that stops the scroll)
2. 3-15 sec: problem agitation + product introduction
3. 15-40 sec: demonstration of [KEY_BENEFIT] in action
4. 40-50 sec: proof ([PROOF]) as text overlay
5. Final seconds: clear CTA with [OFFER]
Also include: 3 hook variations for the first 3 seconds, and caption text for sound-off viewing.

CONSTRAINTS:
- Script must work with sound OFF — key lines as text overlays.
- Short sentences; spoken pace ~150 words per minute.
- Meta-compliant: no before/after, no personal attributes.
- Total spoken words fit [LENGTH] at natural pace.
- End every version with the same CTA.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [TARGET_AUDIENCE] [OFFER] [KEY_BENEFIT] [PROOF] [LENGTH] [TONE]

Example input

PRODUCT='ClipMate phone tripod', TARGET_AUDIENCE='content creators', OFFER='20% off launch week', KEY_BENEFIT='sets up in 3 seconds, holds any phone steady', PROOF='50,000 creators use it', LENGTH='30 seconds', TONE='fun and fast-paced'

How to use this prompt

Shoot the 3 hook variations as separate openings, then test them against identical bodies — hooks decide video ad performance. Add captions; most Facebook video is watched muted.

Tips for the best results

Show the product in the first 3 seconds — logos and lifestyle montages kill retention.
One benefit per video. Two benefits halves the impact.
Film vertical 9:16 first; it's where most views happen.