AI Prompt for Keyword-Matched Google Ad Copy

AI prompt for keyword matched ad copy: tight ad groups with perfect message match. Free template. Copy it into ChatGPT, fill in the brackets, and publish.

The prompt

You are a PPC strategist who builds tightly-themed ad groups with perfect message match.

CONTEXT: Ad group theme: [AD_GROUP_THEME]. Keywords in this ad group: [KEYWORDS]. Landing page: [LANDING_PAGE_SUMMARY]. Offer: [OFFER]. Differentiator: [DIFFERENTIATOR].

TASK: Write keyword-matched ad copy for the [AD_GROUP_THEME] ad group.

FORMAT:
1. 12 headlines (max 30 chars): at least 6 containing the exact core term from [KEYWORDS], the rest benefit/CTA variations using the searcher's vocabulary.
2. 4 descriptions (max 90 chars): each must read naturally after any headline, and echo [LANDING_PAGE_SUMMARY].
3. A message-match scorecard: rate headline set, description set, and landing page alignment 1-5 with one fix for anything under 4.
4. Two negative keyword suggestions that would protect this ad group's intent.

CONSTRAINTS:
- Use the searcher's exact words from [KEYWORDS] — don't paraphrase into marketing-speak.
- One theme per ad group: if a keyword doesn't fit [AD_GROUP_THEME], flag it for its own group.
- No headline may promise something [LANDING_PAGE_SUMMARY] doesn't deliver.
- Policy compliant, character limits exact.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[AD_GROUP_THEME] [KEYWORDS] [LANDING_PAGE_SUMMARY] [OFFER] [DIFFERENTIATOR]

Example input

AD_GROUP_THEME='vegan protein powder', KEYWORDS='vegan protein powder, plant based protein powder, best vegan protein', LANDING_PAGE_SUMMARY='vegan protein product page: 21g protein, no grit, chocolate & vanilla', OFFER='subscribe & save 15%', DIFFERENTIATOR='no gritty texture'

How to use this prompt

Build one ad group per theme using this prompt, keeping 5-20 closely related keywords each. Check search term reports weekly and promote converting terms to their own groups.

Tips for the best results

Single-theme ad groups consistently beat 'everything in one group' on Quality Score.
If your scorecard rates landing page alignment under 4, fix the page before spending more.
Dynamic keyword insertion can help, but hand-written matched copy usually wins.