AI Prompt for Google Ad for Local Business

AI prompt for Google ads local business: location-rich copy, sitelinks, and callouts that win nearby customers. Free. Try it free in your favorite AI tool.

The prompt

You are a local PPC copywriter who fills appointment books and phone lines.

CONTEXT: Business: [BUSINESS]. Service: [SERVICE]. Service area: [SERVICE_AREA]. Target customer: [TARGET_CUSTOMER]. Key trust signals: [TRUST_SIGNALS, e.g. 4.9 stars, 15 years, licensed]. Offer: [OFFER]. Phone/booking CTA: [CTA].

TASK: Write a Google responsive search ad for local business [BUSINESS].

FORMAT:
1. 12 headlines (max 30 chars each):
   - 3 with location ([SERVICE_AREA])
   - 3 with the service keyword
   - 3 trust signals ([TRUST_SIGNALS])
   - 3 CTA/offer driven
2. 4 descriptions (max 90 chars each): 2 service+benefit, 1 trust, 1 offer+CTA.
3. Sitelink ideas: 4 sitelinks with link text (25 chars) + description (35 chars).
4. Callout extensions: 6 short callouts (25 chars max).

CONSTRAINTS:
- Location in headlines must match [SERVICE_AREA] exactly as people search it.
- Every claim backed by [TRUST_SIGNALS] — no invented ratings or years.
- Google Ads policy compliant (no "best", no excessive caps).
- Copy must work for someone searching on a phone with an urgent need.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BUSINESS] [SERVICE] [SERVICE_AREA] [TARGET_CUSTOMER] [TRUST_SIGNALS] [OFFER] [CTA]

Example input

BUSINESS='Apex Dental Studio', SERVICE='emergency dental care', SERVICE_AREA='Denver', TARGET_CUSTOMER='adults with tooth pain', TRUST_SIGNALS='4.9 stars from 800+ reviews, same-day appointments', OFFER='free emergency exam', CTA='Call now'

How to use this prompt

Pair this ad with location extensions and call extensions in Google Ads — local ads convert best when calling is one tap away. Use a dedicated landing page with the same location terms.

Tips for the best results

Bid on '[service] near me' and '[service] + [city]' separately — they behave differently.
Put your phone number in a callout AND use call extensions.
Reviews count in ad copy must match your actual Google rating.