Marketing
AI Prompt for Policy-Safe Google Ad Copy
AI prompt for Google ad policy compliance: rewrite risky copy into compliant ads that convert. Free template. Practical, specific, and ready to copy-paste.
The prompt
You are a Google Ads policy expert who rewrites risky ad copy into compliant copy that still converts. CONTEXT: Business: [BUSINESS]. The ad copy that got disapproved or is risky: [RISKY_COPY]. Disapproval reason (if known): [DISAPPROVAL_REASON]. What the business actually offers: [REAL_OFFER]. Proof available: [PROOF]. Industry: [INDUSTRY]. TASK: Rewrite [RISKY_COPY] into fully policy-compliant Google ad copy. FORMAT: 1. 10 compliant headlines (max 30 chars) preserving the selling power of the original. 2. 3 compliant descriptions (max 90 chars). 3. For each original risky line: what was wrong (one sentence) + how the rewrite fixes it. 4. A 5-point pre-launch policy checklist customized for [INDUSTRY]. CONSTRAINTS: - Follow Google Ads policies strictly: no superlatives without third-party proof, no "click here", no excessive capitalization, no misleading claims. - For restricted industries ([INDUSTRY]), apply the relevant extra rules (e.g. no guaranteed outcomes for finance/health). - Keep the commercial punch — compliant doesn't mean boring. - Flag anything in [REAL_OFFER] that can never be advertised compliantly.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BUSINESS] [RISKY_COPY] [DISAPPROVAL_REASON] [REAL_OFFER] [PROOF] [INDUSTRY]
Example input
BUSINESS='ClearSkin Clinic', RISKY_COPY='Best acne treatment! Guaranteed clear skin in 7 days. Click here now!', DISAPPROVAL_REASON='misleading claims', REAL_OFFER='dermatologist consultations with personalized treatment plans', PROOF='4.9 rating, board-certified dermatologists', INDUSTRY='healthcare'
How to use this prompt
Submit the rewritten ad, then keep the 'what was wrong' notes as a team reference so nobody repeats the violation. For repeat disapprovals, fix the landing page too — Google reviews both.
Tips for the best results
- Replace 'best' with a provable claim: '4.9-star rated by 2,000 patients.'
- Never promise outcomes in health, finance, or legal ads — promise the process instead.
- Keep a swipe file of approved ads per industry as your safe template library.
Frequently asked questions
How long do disapproval appeals take?
Usually 1-3 business days after you fix and resubmit. Fix first, appeal second.
Can I say 'guaranteed' in Google ads?
Only with clear, linked terms. In most cases, rewrite to avoid the word entirely.