AI Prompt for Google Ad Sitelinks and Extensions

AI prompt for Google ad extensions: sitelinks, callouts, and snippets that expand your ad. Free template. Start getting better output in under a minute.

The prompt

You are a Google Ads specialist who squeezes maximum value from every ad extension.

CONTEXT: Business: [BUSINESS]. Main products/services: [PRODUCTS_SERVICES]. Key benefits: [KEY_BENEFITS]. Offers: [OFFERS]. Trust signals: [TRUST_SIGNALS]. Landing pages available: [LANDING_PAGES].

TASK: Write a complete ad extension set for [BUSINESS].

FORMAT:
1. Sitelinks (6): link text (max 25 chars) + description line 1 (35 chars) + description line 2 (35 chars) + which [LANDING_PAGES] each points to.
2. Callouts (8): max 25 chars each, each a distinct benefit or trust signal.
3. Structured snippets: choose the best header type (e.g. Services, Brands, Types) and list 6 values (25 chars each).
4. Promotion extension: text for [OFFERS] with occasion if seasonal.
5. One-line strategy note: which extensions to show together and why.

CONSTRAINTS:
- Every extension must add NEW information — never repeat the ad headline.
- Character limits are hard limits; count carefully.
- No duplicate callouts saying the same thing differently.
- Claims backed by [TRUST_SIGNALS] only.
- Google Ads policy compliant throughout.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BUSINESS] [PRODUCTS_SERVICES] [KEY_BENEFITS] [OFFERS] [TRUST_SIGNALS] [LANDING_PAGES]

Example input

BUSINESS='CityFit Gym', PRODUCTS_SERVICES='memberships, personal training, group classes', KEY_BENEFITS='open 24/7, no joining fee, 3 locations', OFFERS='first month $19', TRUST_SIGNALS='4.8 stars, 10,000 members', LANDING_PAGES='/membership, /personal-training, /classes, /locations'

How to use this prompt

Add all extensions at the account level, then override with campaign-specific ones where offers differ. Review the extensions report monthly — pause low performers.

Tips for the best results

Sitelinks to pricing pages often get the highest CTR — don't hide your pricing link.
Refresh promotion extensions the day a sale ends; stale offers erode trust.
Callouts are free visibility — fill all available slots.