AI Prompt for Google Display Ad Copy

AI prompt for Google display ad copy: short, visual-first headlines built for interruption. Free template. Start getting better output in under a minute.

The prompt

You are a display advertising copywriter. Display ads interrupt — so every word must earn attention in under 2 seconds.

CONTEXT: Product/service: [PRODUCT]. Target audience: [TARGET_AUDIENCE]. Where they'll see it: [PLACEMENTS, e.g. news sites, blogs]. The one message: [ONE_MESSAGE]. Offer: [OFFER]. Brand tone: [TONE].

TASK: Write Google display ad copy for [PRODUCT].

FORMAT:
1. 5 short headlines (max 30 characters): each a complete thought, each works without the description.
2. 5 long headlines (max 90 characters): add context or proof.
3. 5 descriptions (max 90 characters): support the headline, include CTA.
4. Business name line (25 chars) if different from brand.
5. Visual direction: one line per headline set describing the image that should pair with it.

CONSTRAINTS:
- Assume zero prior intent — the reader wasn't searching for this.
- Lead with curiosity or benefit, never with the brand name.
- No more than one idea per headline.
- Google Display policies: no misleading claims, no fake UI elements in visual direction.
- Plain words; display copy at small sizes must be instantly readable.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [TARGET_AUDIENCE] [PLACEMENTS] [ONE_MESSAGE] [OFFER] [TONE]

Example input

PRODUCT='sleep tracking app', TARGET_AUDIENCE='adults 28-50 who feel tired', PLACEMENTS='health and lifestyle blogs', ONE_MESSAGE='find out why you're tired in 7 nights', OFFER='free 7-day analysis', TONE='calm and curious'

How to use this prompt

Upload these as a responsive display ad and provide 5+ images plus a logo — Google mixes combinations automatically. Check the 'where ads showed' report weekly and exclude junk placements.