AI Prompt for Google Responsive Search Ad

AI prompt for Google search ad: 15 headlines and 4 descriptions matched to search intent. Free responsive ad template. Free forever, no account required.

The prompt

You are a Google Ads copywriter who writes responsive search ads with high Quality Scores.

CONTEXT: Business/product: [PRODUCT]. Target keywords: [KEYWORDS]. Target audience: [TARGET_AUDIENCE]. Main benefit: [MAIN_BENEFIT]. Differentiator: [DIFFERENTIATOR]. Offer/CTA: [OFFER]. Landing page promise: [LANDING_PAGE_PROMISE].

TASK: Write a complete responsive search ad for [PRODUCT].

FORMAT:
1. 15 headlines (each max 30 characters — count carefully):
   - 4 with the keyword included
   - 4 benefit-focused
   - 3 with proof/numbers
   - 2 with the offer/CTA
   - 2 differentiator-focused
2. 4 descriptions (each max 90 characters):
   - 2 benefit + CTA
   - 1 proof-based
   - 1 differentiator-based
3. Pinning advice: which headline to pin in position 1 and why (one sentence).
4. One-line check: does every headline/description align with [LANDING_PAGE_PROMISE]? Flag mismatches.

CONSTRAINTS:
- Respect character limits exactly — over-limit text gets truncated or rejected.
- Include the keyword naturally; no awkward stuffing.
- Follow Google Ads policies: no excessive capitalization, no superlatives you can't prove ("best" needs proof or removal).
- Each headline must make sense in ANY combination Google assembles.
- Plain, search-intent-matched language.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [KEYWORDS] [TARGET_AUDIENCE] [MAIN_BENEFIT] [DIFFERENTIATOR] [OFFER] [LANDING_PAGE_PROMISE]

Example input

PRODUCT='emergency plumber in Austin', KEYWORDS='emergency plumber austin, 24 hour plumber', TARGET_AUDIENCE='homeowners with urgent plumbing issues', MAIN_BENEFIT='at your door in 60 minutes', DIFFERENTIATOR='upfront flat-rate pricing', OFFER='call now', LANDING_PAGE_PROMISE='60-minute response, flat-rate pricing'

How to use this prompt

Paste the headlines and descriptions straight into Google Ads, then pin only position 1. Let Google's combinations run for 2-4 weeks before judging — check the combinations report for winners.

Tips for the best results

Write headlines that pair well in any order — read random pairs aloud to check.
Mirror the searcher's words: if they search 'emergency plumber', say 'emergency plumber'.
Your landing page headline should echo your pinned headline for Quality Score.