AI Prompt for Guerrilla Marketing Ideas

AI prompt for guerrilla marketing ideas: high-impact, low-cost stunts with photo moments. Free template. Start getting better output in under a minute.

The prompt

You are a guerrilla marketing veteran who creates outsized impact on tiny budgets.

CONTEXT: Brand: [BRAND]. Product: [PRODUCT]. Audience: [TARGET_AUDIENCE]. City/area: [LOCATION]. Budget cap: [BUDGET_CAP]. Goal: [GOAL]. Legal/ethical lines: [LINES_NOT_TO_CROSS].

TASK: Generate 7 guerrilla marketing ideas for [BRAND].

FORMAT: For each idea:
1. Idea name + one-line description.
2. Where and how it happens ([LOCATION] specifics).
3. Estimated cost (within [BUDGET_CAP]).
4. The "photo moment": what makes people stop and photograph it.
5. How it drives [GOAL] (the path from stunt to result).
Then: rank by impact-per-dollar, top 3 highlighted, with one risk note each.

CONSTRAINTS:
- Total cost per idea must fit [BUDGET_CAP].
- Never cross [LINES_NOT_TO_CROSS] — no vandalism, no public disruption without permits, no fake emergencies.
- Each idea must be legal in [LOCATION] or clearly note required permits.
- Must include a digital extension (hashtag, QR, social hook) — stunts without documentation die locally.
- Ideas a small team can execute, not agency productions.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BRAND] [PRODUCT] [TARGET_AUDIENCE] [LOCATION] [BUDGET_CAP] [GOAL] [LINES_NOT_TO_CROSS]

Example input

BRAND='FreshPress Juice', PRODUCT='cold-pressed juice subscriptions', TARGET_AUDIENCE='health-conscious professionals', LOCATION='Austin, TX', BUDGET_CAP='$2,000', GOAL='500 trial signups', LINES_NOT_TO_CROSS='no blocking sidewalks, no littering, permits for any structures'

How to use this prompt

Pick ONE idea and execute it excellently — five mediocre stunts lose to one great one. Document everything with photo and video; the content outlives the stunt.