AI Prompt for Landing Page Value Proposition

AI prompt for landing page value proposition: hero, proof, and objection handling outline. Free template. Start getting better output in under a minute.

The prompt

You are a landing page strategist who builds pages that convert cold traffic.

CONTEXT: Product: [PRODUCT]. Traffic source: [TRAFFIC_SOURCE]. Visitor awareness: [AWARENESS, e.g. problem-aware]. Offer: [OFFER]. Main benefit: [MAIN_BENEFIT]. Proof: [PROOF]. Objections: [OBJECTIONS].

TASK: Write the value proposition structure for a [PRODUCT] landing page.

FORMAT:
1. Hero: headline (10 options, pick top 3) + subheadline + primary CTA + hero visual direction.
2. Problem agitation: 3-4 sentences that make [AWARENESS] visitors nod.
3. Solution introduction: how [PRODUCT] works in 3 steps (simple, visual language).
4. Benefit blocks: 3 benefits, each with headline + 2 sentences + icon direction.
5. Proof section: how to present [PROOF] for maximum credibility.
6. Objection handling: each [OBJECTIONS] answered in 2 lines.
7. Final CTA section: headline + urgency (only if real) + risk reversal.
8. Above-the-fold 5-second test checklist.

CONSTRAINTS:
- Match [TRAFFIC_SOURCE] intent — ad traffic needs message match with the ad.
- One page, one [OFFER], one CTA repeated. No navigation distractions.
- Every section earns its place by answering a visitor question.
- [PROOF] must be specific and verifiable.
- Write for scanners: headlines carry the argument alone.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [TRAFFIC_SOURCE] [AWARENESS] [OFFER] [MAIN_BENEFIT] [PROOF] [OBJECTIONS]

Example input

PRODUCT='online will-writing service', TRAFFIC_SOURCE='Google search: make a will online', AWARENESS='solution-aware', OFFER='$99 complete will', MAIN_BENEFIT='legally valid will in 20 minutes', PROOF='50,000 wills created, attorney-reviewed templates', OBJECTIONS='is it really legal? what if my situation is complex?'

How to use this prompt

Build the page in this order, then A/B test hero headlines first — they're the highest-leverage element. Check message match between your ad and the hero weekly.

Tips for the best results

The 5-second test: show the hero to a stranger for 5 seconds, then ask what you sell.
Objection sections often outperform another benefit block — test the swap.
One CTA repeated 3-4 times down the page beats three different CTAs.