AI Prompt for Product Launch Email Sequence

AI prompt for launch email sequence: 7 emails from teaser to cart-close. Free copy template. Complete with variables, examples, FAQs, and usage guidance.

The prompt

You are an email copywriter who launches products to lists that stay subscribed.

CONTEXT: Product: [PRODUCT]. Audience: [AUDIENCE] ([LIST_SIZE] subscribers). Launch date: [LAUNCH_DATE]. Offer: [OFFER]. Price: [PRICE]. Key benefit: [KEY_BENEFIT]. Proof: [PROOF]. Brand voice: [VOICE].

TASK: Write a 7-email launch sequence for [PRODUCT].

FORMAT: For each email (1. Teaser, 2. Problem story, 3. Solution reveal, 4. How it works, 5. Proof/objections, 6. Cart open, 7. Last call):
1. Send timing (e.g. T-7 days).
2. Subject line + preview text (2 subject options each).
3. Email body (120-200 words) in [VOICE]: hook, one idea, one CTA.
4. The psychological job of this email (one line: what it must make the reader feel/do).
Then: sequence logic notes (what happens to non-openers, buyers mid-sequence) and 3 list-health safeguards.

CONSTRAINTS:
- One idea + one CTA per email. No kitchen-sink emails.
- [OFFER] deadline must be real — sequence timing depends on it.
- Respect the list: every email must deliver value even to non-buyers.
- [VOICE] consistent throughout; no Jekyll-and-Hyde tone shifts.
- Unsubscribe-safe: write so the sequence doesn't spike unsubscribes (safeguards section).

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [AUDIENCE] [LIST_SIZE] [LAUNCH_DATE] [OFFER] [PRICE] [KEY_BENEFIT] [PROOF] [VOICE]

Example input

PRODUCT='SketchFlow course', AUDIENCE='aspiring UX designers', LIST_SIZE='12,000', LAUNCH_DATE='June 1', OFFER='founding member pricing $149 (reg $249), closes June 7', PRICE='$149', KEY_BENEFIT='job-ready portfolio in 8 weeks', PROOF='300 students, 78% hired in 6 months', VOICE='encouraging mentor'

How to use this prompt

Load into your email platform with the timing schedule, and set up buyer tagging so purchasers exit the sequence. A/B test subject lines on emails 1 and 6 — they drive the most revenue.

Tips for the best results

Email 5 (proof/objections) usually needs the most work — that's where fence-sitters decide.
Non-openers get one plain-text resend, not the whole sequence again.
Write the last-call email first; deadline clarity sets the tone for all seven.