AI Prompt for Launch KPIs and Metrics

AI prompt for launch KPIs: metrics per phase with targets and decision triggers. Free template. Includes fill-in variables, a worked example, and pro tips.

The prompt

You are a launch analytics lead who separates signal from vanity.

CONTEXT: Product: [PRODUCT]. Launch goals: [GOALS]. Business model: [BUSINESS_MODEL, e.g. SaaS subscription]. Channels: [CHANNELS]. Launch phases: [PHASES, e.g. teaser/launch/sustain].

TASK: Define launch KPIs for [PRODUCT].

FORMAT:
1. North-star metric: the ONE number that defines launch success + why.
2. Phase KPIs: 3-4 metrics per [PHASES] with targets tied to [GOALS].
3. Funnel metrics: stage-by-stage conversion expectations (visitor → signup → activated → paid).
4. Vanity metrics to IGNORE: 4 metrics that look good but mislead, with why.
5. Dashboard layout: what the launch-week dashboard shows, in what order, refreshed how often.
6. Decision triggers: 5 "if X, then Y" rules (e.g. "if day-3 activation < 30%, pause ads and fix onboarding").
7. Post-launch review template: questions to answer at day 30.

CONSTRAINTS:
- Every KPI needs a target number and a source — no "increase engagement".
- Targets must be ambitious but grounded in [GOALS] and any baseline data.
- Decision triggers must be pre-committed, not improvised mid-launch.
- Distinguish leading indicators (fixable now) from lagging ones (judged later).
- Keep the dashboard to one screen — more metrics, less clarity.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [GOALS] [BUSINESS_MODEL] [CHANNELS] [PHASES]

Example input

PRODUCT='budgeting app', GOALS='20k downloads, 3k paying in 60 days', BUSINESS_MODEL='freemium → $7.99/mo', CHANNELS='App Store, TikTok, email', PHASES='teaser (2 wks), launch (1 wk), sustain (5 wks)'