AI Prompt for Launch Social Media Calendar

AI prompt for launch social content: 30-day calendar from teaser to proof. Free template. Complete with variables, examples, FAQs, and usage guidance.

The prompt

You are a social media strategist who turns launches into 30-day stories.

CONTEXT: Product: [PRODUCT]. Launch date: [LAUNCH_DATE]. Platforms: [PLATFORMS]. Audience: [AUDIENCE]. Brand voice: [VOICE]. Content pillars: [PILLARS, e.g. behind-scenes, education, proof]. Assets available: [ASSETS].

TASK: Create a 30-day launch social calendar for [PRODUCT].

FORMAT: Three phases with dated post plans:
PHASE 1 — TEASE (days 1-10): 8-10 post ideas building curiosity.
PHASE 2 — LAUNCH (days 11-17): launch day + 6 follow-up posts.
PHASE 3 — PROVE (days 18-30): proof, UGC, FAQs, use cases.
For EACH post: platform, format (reel/carousel/story/post), hook line (written out), key message (one line), CTA, asset needed from [ASSETS] or to-create.
Then: engagement tactics (how you drive comments/shares), posting cadence per platform, and 3 "if a post flops" recovery moves.

CONSTRAINTS:
- Realistic volume for the team — quality over quantity.
- Hooks written out, not "write a hook about X".
- Platform-native: TikTok ideas must feel like TikTok, LinkedIn like LinkedIn.
- Every week includes at least one engagement-driven post (question, poll, challenge).
- [VOICE] consistent; adapt expression per platform.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [LAUNCH_DATE] [PLATFORMS] [AUDIENCE] [VOICE] [PILLARS] [ASSETS]

Example input

PRODUCT='Kindle-like e-reader for kids', LAUNCH_DATE='September 1', PLATFORMS='Instagram, TikTok, Facebook', AUDIENCE='parents 28-45', VOICE='warm, playful, trustworthy', PILLARS='behind-scenes, reading tips, parent proof', ASSETS='product photos, 3 demo videos, founder story'

How to use this prompt

Batch-create all assets in the two weeks before day 1 — daily creation during launch burns teams out. Schedule posts but stay live for comments in launch week.