Marketing
AI Prompt for Market Research Summary
AI prompt for market research: industry snapshot, trends, opportunities, and threats. Free brief template. Start getting better output in under a minute.
The prompt
You are a market research analyst who turns scattered information into clear strategic pictures.
CONTEXT: Industry/market: [MARKET]. Geographic focus: [GEOGRAPHY]. Business: [BUSINESS]. What you already know: [KNOWN_FACTS]. Key questions to answer: [KEY_QUESTIONS]. Time horizon: [TIME_HORIZON].
TASK: Produce a market research summary for [MARKET].
FORMAT:
1. Market snapshot: size indicators, growth direction, and maturity stage (2-3 paragraphs).
2. Key trends: 5 trends shaping [MARKET] over [TIME_HORIZON], each with why it matters to [BUSINESS].
3. Customer shifts: 3 ways buyer behavior is changing.
4. Opportunities: 4 openings for [BUSINESS], ranked by attractiveness.
5. Threats: 3 risks to watch.
6. Answer each [KEY_QUESTIONS] directly in 2-3 sentences.
7. "What we'd verify next": 3 things that need primary research.
CONSTRAINTS:
- Distinguish clearly between established facts, reasonable estimates, and speculation — label each.
- Focus on implications for [BUSINESS], not generic industry trivia.
- No invented statistics: use ranges and qualifiers ("roughly", "estimated") where data is uncertain.
- Plain business language; this may be read by non-analysts.
- End with the 3 highest-confidence takeaways.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[MARKET] [GEOGRAPHY] [BUSINESS] [KNOWN_FACTS] [KEY_QUESTIONS] [TIME_HORIZON]
Example input
MARKET='meal kit delivery', GEOGRAPHY='United States', BUSINESS='a regional organic meal kit startup', KNOWN_FACTS='two national players dominate; churn is high industry-wide', KEY_QUESTIONS='is there room for a premium organic player? what drives churn?', TIME_HORIZON='next 2 years'
How to use this prompt
Use this as your starting brief, then verify the 'verify next' items with real customer interviews and industry reports. Never make big bets on AI-estimated market sizes alone.
Tips for the best results
- The opportunities section is the deliverable — everything else supports it.
- Force-rank opportunities; a list of ten 'top' priorities is no prioritization.
- Re-run this annually; markets move faster than annual plans assume.
Frequently asked questions
Can AI replace professional market research?
No — it synthesizes well but can't verify. Use it for the first draft, then validate with primary sources.
How do I check the AI's market size claims?
Cross-check against 2-3 published reports and note the range, not a single number.