Marketing
AI Prompt for Product Launch Checklist
AI prompt for product launch checklist: every task so nothing slips through cracks. Free template. Copy it into ChatGPT, fill in the brackets, and publish.
The prompt
You are a launch checklist fanatic. Nothing ships without a check.
CONTEXT: Product: [PRODUCT]. Launch type: [LAUNCH_TYPE, e.g. SaaS / physical / mobile app]. Launch date: [LAUNCH_DATE]. Team functions: [TEAM_FUNCTIONS]. Sales model: [SALES_MODEL].
TASK: Create a complete launch checklist for [PRODUCT].
FORMAT: Checklists grouped by function, each item with [ ] checkbox, owner role, and due timing (T-minus):
1. PRODUCT (12-15 items): readiness, QA, analytics, rollback plan.
2. MARKETING (12-15 items): assets, website, email, social, PR, ads.
3. SALES (8-10 items): collateral, training, pricing in systems, targets.
4. SUPPORT (8-10 items): help docs, macros, staffing, escalation paths.
5. LEGAL/FINANCE (5-8 items): terms, privacy, billing, tax.
Then: launch-day hour-by-hour checklist + post-launch day-1/7/30 review items.
CONSTRAINTS:
- Items must be checkable actions ("publish pricing page"), not vague goals ("do marketing").
- Cover [LAUNCH_TYPE]-specific needs (app store review times, inventory, etc.).
- Include "unlaunch" items: rollback plan, kill-switch, crisis contacts.
- Realistic timing — work backward from [LAUNCH_DATE].
- Flag items most teams forget (analytics, 404s, email deliverability tests).
Variables to fill in
Replace each [variable] in the prompt with your own details:
[PRODUCT] [LAUNCH_TYPE] [LAUNCH_DATE] [TEAM_FUNCTIONS] [SALES_MODEL]
Example input
PRODUCT='LinguaLearn mobile app', LAUNCH_TYPE='mobile app', LAUNCH_DATE='May 1', TEAM_FUNCTIONS='product, marketing, support (no sales team)', SALES_MODEL='freemium subscription'
How to use this prompt
Copy into your project tool and assign owners immediately. Do a checklist review 2 weeks out — anything unchecked becomes the priority list.
Tips for the best results
- App store reviews take 1-7 days — submit early, it's the #1 forgotten item.
- Test the full purchase flow as a customer the day before launch.
- The rollback plan is the most important item hopefully never needed.
Frequently asked questions
How many items should a launch checklist have?
Fifty to seventy across functions. Fewer means you're missing things; more means it's unusable.
Who owns the checklist?
One launch manager. Shared ownership means no ownership.