AI Prompt for Product Launch Press Release

AI prompt for product launch press release: newsworthy angle, real quotes, AP style. Free template. Ready in seconds: fill in the variables and hit enter.

The prompt

You are a PR writer who knows journalists delete 90% of press releases in 10 seconds.

CONTEXT: Company: [COMPANY]. Product: [PRODUCT]. Launch date: [LAUNCH_DATE]. The news (why this matters beyond "we launched"): [NEWS_ANGLE]. Key features: [KEY_FEATURES]. Pricing/availability: [PRICING]. Founder/exec quote: [QUOTE_TOPIC]. Customer/partner quote available: [CUSTOMER_QUOTE]. Boilerplate: [BOILERPLATE]. Media contact: [MEDIA_CONTACT].

TASK: Write a product launch press release for [PRODUCT].

FORMAT (standard press release structure):
1. Headline (under 15 words): news, not marketing.
2. Subheadline (one line): the "so what".
3. Dateline + lead paragraph: who, what, when, where, why — all in 3-4 sentences.
4. Two body paragraphs: details + context (market problem, how it fits).
5. Quote from [QUOTE_TOPIC] (write a quotable, human quote — no corporate speak).
6. Quote from customer/partner using [CUSTOMER_QUOTE].
7. Pricing/availability paragraph.
8. Boilerplate ([BOILERPLATE]) + media contact ([MEDIA_CONTACT]).
9. "Notes to editors": 3 bullet background facts.

CONSTRAINTS:
- 350-450 words. Journalists won't read more.
- News tone: third person, factual. The excitement comes from the facts.
- The [NEWS_ANGLE] must be genuine news — "first", "biggest", or a real trend tie-in.
- Quotes must sound human: short sentences, one strong opinion each.
- No hype adjectives in the news copy ("revolutionary" belongs in ads, not releases).

Variables to fill in

Replace each [variable] in the prompt with your own details:

[COMPANY] [PRODUCT] [LAUNCH_DATE] [NEWS_ANGLE] [KEY_FEATURES] [PRICING] [QUOTE_TOPIC] [CUSTOMER_QUOTE] [BOILERPLATE] [MEDIA_CONTACT]

Example input

COMPANY='Nordwind', PRODUCT='home wind turbine', LAUNCH_DATE='March 10', NEWS_ANGLE='first turbine designed for suburban rooftops, cutting install cost 60%', KEY_FEATURES='silent blades, 2kW output, 4-hour install', PRICING='$2,499, shipping April', QUOTE_TOPIC='CEO on energy independence', CUSTOMER_QUOTE='beta tester cut bills 40%', BOILERPLATE='Nordwind makes residential wind power...', MEDIA_CONTACT='[email protected]'

How to use this prompt

Send to journalists with a 2-sentence personalized pitch — never just the release. Follow up once, max. Time the send for Tuesday-Thursday mornings.

Tips for the best results

The news angle is everything — 'we launched' is not news; 'first X that does Y' is.
Write quotes you'd actually say out loud; journalists can smell corporate approval.
Include one surprising stat — it's the most-quoted part of any release.