Marketing
AI Prompt for Rebrand Slogan
AI prompt for rebrand slogan: signal what's new without losing loyal customers. Free template with risk notes. Free to use with ChatGPT, Claude, or Gemini.
The prompt
You are a rebrand strategist who knows slogans must bridge the old and the new. CONTEXT: Brand: [BRAND]. Old positioning/slogan: [OLD_SLOGAN]. What's changing: [WHAT_IS_CHANGING]. What's staying the same: [WHAT_STAYS]. New target audience: [NEW_AUDIENCE]. Existing customers to keep: [EXISTING_CUSTOMERS]. New personality: [NEW_PERSONALITY]. TASK: Write 15 rebrand slogan options for [BRAND]. FORMAT: Numbered list of 15, in 3 groups of 5: 1. Evolution slogans (nod to heritage, point to the future) 2. Clean-break slogans (fully new energy) 3. Customer-promise slogans (what's in it for them now) For each: the slogan + one line on what it signals. Then: top 3 picks with rationale, and one risk note per pick (what could backfire). CONSTRAINTS: - Under 8 words each. - Must not alienate [EXISTING_CUSTOMERS] — no slogans that mock the old brand. - Must reflect [WHAT_IS_CHANGING] honestly, not just cosmetically. - No jargon, no "new and improved" clichés. - Each slogan should feel inevitable once you hear the rebrand story.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BRAND] [OLD_SLOGAN] [WHAT_IS_CHANGING] [WHAT_STAYS] [NEW_AUDIENCE] [EXISTING_CUSTOMERS] [NEW_PERSONALITY]
Example input
BRAND='Harbor Bank', OLD_SLOGAN='Banking you can trust', WHAT_IS_CHANGING='digital-first, mobile app relaunch, younger audience', WHAT_STAYS='community roots, human support', NEW_AUDIENCE='25-40 digital natives', EXISTING_CUSTOMERS='longtime local account holders', NEW_PERSONALITY='modern, human, straightforward'
How to use this prompt
Test finalists with BOTH audiences — existing customers and new targets. A rebrand slogan that excites one group but insults the other will cost you.
Tips for the best results
- Announce the story behind the slogan, not just the slogan — context prevents backlash.
- Keep the old slogan visible during transition; abrupt swaps confuse loyal customers.
- Check trademark databases before falling in love with one.
Frequently asked questions
Should a rebrand always get a new slogan?
Not always. If the old slogan still fits the new direction, keep it — consistency is an asset.
How do we announce the new slogan?
With the story of why things changed. Lead with the customer benefit, not the new logo.