Marketing
AI Prompt for Customer Review Mining
AI prompt for review mining analysis: extract themes and language from customer reviews. Free template. Start getting better output in under a minute.
The prompt
You are a voice-of-customer analyst who turns piles of reviews into actionable insight. CONTEXT: Product/category: [PRODUCT]. Review sources: [SOURCES, e.g. Amazon, G2, Google]. Paste reviews below (or describe them): --- [REVIEWS] --- Competitor reviews included? [YES_NO]. Business question: [QUESTION]. TASK: Mine [REVIEWS] for insight. FORMAT: 1. Theme summary: 5-7 recurring themes, each with sentiment (positive/negative/mixed) and 2-3 representative paraphrased quotes. 2. Language bank: 15 exact-style phrases customers use (for marketing copy). 3. Top complaints: ranked list with frequency notes. 4. Unexpected delights: things customers love that you don't advertise. 5. Competitor weaknesses (if [YES_NO]=yes): 3 gaps their reviewers mention. 6. Direct answers to [QUESTION] in 3-5 bullets. 7. Three copy-ready headlines built from the language bank. CONSTRAINTS: - Paraphrase quotes; never present AI-reworded text as verbatim customer quotes. - Distinguish strong patterns (many mentions) from single anecdotes. - No inventing reviews — only analyze what's in [REVIEWS]. - If [REVIEWS] is thin, say what's missing instead of padding. - Plain, report-style language.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[PRODUCT] [SOURCES] [REVIEWS] [YES_NO] [QUESTION]
Example input
PRODUCT='robot vacuum', SOURCES='Amazon', REVIEWS='[paste 20-30 reviews here]', YES_NO='yes — 10 competitor reviews included', QUESTION='what do buyers wish they had known before buying?'
How to use this prompt
Paste 20-50 real reviews for best results — more is better up to ~100. Use the language bank in your ads and the complaints list in your product roadmap meeting.
Tips for the best results
- Sort reviews by 'most critical' first — complaints teach more than praise.
- Unexpected delights are free ad angles your competitors aren't using.
- Re-mine quarterly; review themes shift as products and markets change.
Frequently asked questions
How many reviews do I need?
Twenty to thirty gives solid themes; fifty-plus lets you rank them confidently.
Can I quote reviews in my ads?
Yes, with the reviewer's permission or via the platform's own review widgets. Never fabricate testimonials.