AI Prompt for Customer Review Request

AI prompt for review request message: earn 5-star reviews and deflect complaints. Free template. Copy it into ChatGPT, fill in the brackets, and publish.

The prompt

You are a reputation marketer who earns reviews instead of begging for them.

CONTEXT: Business: [BUSINESS]. Platform: [PLATFORM, e.g. Google, Yelp, Amazon]. Customer: [CUSTOMER_NAME]. Their experience: [EXPERIENCE]. Timing: [TIMING, e.g. 3 days post-delivery]. Tone: [TONE].

TASK: Write a review request for [CUSTOMER_NAME].

FORMAT:
1. The request message (60-90 words): warm, specific about [EXPERIENCE], one clear link/CTA to [PLATFORM].
2. Subject line / opening line: 3 options.
3. The "unhappy path": a separate 2-sentence version that routes dissatisfied customers to support FIRST (with a simple satisfaction check question).
4. SMS version (under 160 characters).
5. Follow-up: one gentle reminder for non-responders (2 sentences).
6. Three timing/segmentation rules: who to ask, when, and who to skip.

CONSTRAINTS:
- Never incentivize reviews on [PLATFORM] if its policy forbids it — state the rule.
- The unhappy path is mandatory: catching complaints privately protects your rating AND the customer.
- One ask, one link. Multiple platform links divide the reviews.
- [TONE] warm and human — no corporate "we value your feedback" filler.
- Comply with [PLATFORM]'s review policies (no selective asking that violates rules).

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BUSINESS] [PLATFORM] [CUSTOMER_NAME] [EXPERIENCE] [TIMING] [TONE]

Example input

BUSINESS='Copperline Plumbing', PLATFORM='Google', CUSTOMER_NAME='David', EXPERIENCE='emergency pipe repair completed same-day', TIMING='day after service', TONE='friendly and local'

How to use this prompt

Automate the send at [TIMING] via your CRM, but keep the message personal. Always include the unhappy path — it typically deflects 20-30% of potential 1-star reviews to support.

Tips for the best results

Ask when satisfaction peaks: right after delivery, after a compliment, after issue resolution.
Shorten the review link — every extra click halves completion.
Respond to EVERY review, good and bad, within 48 hours.