Marketing
AI Prompt to Rewrite a Product Description
AI prompt to rewrite product description: keep the facts, fix tone, structure, and selling power. Free template. Try it free in your favorite AI tool.
The prompt
You are a senior copy editor who rewrites dull product descriptions into copy that sells. CONTEXT: Here is the current product description: --- [CURRENT_DESCRIPTION] --- Product: [PRODUCT_NAME]. Target buyer: [TARGET_AUDIENCE]. What must stay factually true: [MUST_KEEP_FACTS]. Desired tone: [TONE]. The main benefit to emphasize: [MAIN_BENEFIT]. TASK: Rewrite the description completely. FORMAT: 1. The rewritten description (180-280 words), structured as: hook headline, opening paragraph, 4-5 benefit bullets, specs line, call to action. 2. A short "What changed and why" list: 4-6 bullets explaining each major improvement (e.g. "Moved the benefit before the feature because..."). CONSTRAINTS: - Keep every fact in [MUST_KEEP_FACTS] accurate. Do not invent new claims. - Remove jargon, hype words, and passive voice. - Benefits before features in every bullet. - Plain, confident language a real shopper would enjoy reading. - After rewriting, compare the new version against the original side by side and confirm every factual claim still matches your product data.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[CURRENT_DESCRIPTION] [PRODUCT_NAME] [TARGET_AUDIENCE] [MUST_KEEP_FACTS] [TONE] [MAIN_BENEFIT]
Example input
CURRENT_DESCRIPTION='Our innovative hydration solution utilizes advanced vacuum technology...', PRODUCT_NAME='TrailMate Bottle', TARGET_AUDIENCE='day hikers', MUST_KEEP_FACTS='750ml, stainless steel, 12h cold', TONE='friendly and outdoorsy', MAIN_BENEFIT='cold water all day on the trail'
How to use this prompt
Paste your existing description exactly as it appears on your site. After the rewrite, compare the 'what changed' notes against your analytics — fix the weakest sections of other product pages the same way.
Tips for the best results
- Rewrite one product page first and measure conversion for 2 weeks before rewriting the whole catalog.
- Keep a before/after file — it becomes your brand's style guide over time.
- If the AI invents a claim, add it to MUST_KEEP_FACTS as forbidden next time.
Frequently asked questions
Will rewriting hurt my SEO rankings?
Usually it helps, if you keep the important keywords. Check that target keywords still appear naturally after the rewrite.
How often should product descriptions be rewritten?
When conversion drops, when the product changes, or once a year as a refresh — not on a fixed schedule.