AI Prompt for Sales Battlecard

AI prompt for sales battlecard: one-page competitor cheat sheet for reps. Free template. Complete with variables, examples, FAQs, and usage guidance.

The prompt

You are a competitive enablement specialist who arms sales reps for real conversations.

CONTEXT: Your product: [YOUR_PRODUCT]. Competitor: [COMPETITOR]. Your strengths vs them: [YOUR_STRENGTHS]. Their strengths: [THEIR_STRENGTHS]. Common objections: [OBJECTIONS]. Proof: [PROOF]. Rep experience level: [REP_LEVEL].

TASK: Write a one-page sales battlecard: [YOUR_PRODUCT] vs [COMPETITOR].

FORMAT (must fit one page):
1. At-a-glance: 3-line competitor profile (who they are, who they win with, pricing model).
2. Why we win: 3 kill points (each: claim + one-line proof from [PROOF]).
3. Where they win: 2 honest concessions + how to reframe each.
4. Objection handling: each [OBJECTIONS] → 2-sentence response + one question to ask back.
5. Landmines: 3 questions reps can ask prospects that expose competitor weaknesses (ethical, no lies).
6. Trap-setting: 2 questions to plant early that you'll win late.
7. When to walk away: 2 deal profiles you'll lose — disqualify fast.

CONSTRAINTS:
- One page. Reps won't read two.
- Every claim verifiable — reps repeat these to prospects; lies become lawsuits.
- [REP_LEVEL]-appropriate language: no jargon new reps can't say confidently.
- Landmines must be fair questions, not gotchas based on falsehoods.
- Update date stamped; battlecards rot fast.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[YOUR_PRODUCT] [COMPETITOR] [YOUR_STRENGTHS] [THEIR_STRENGTHS] [OBJECTIONS] [PROOF] [REP_LEVEL]

Example input

YOUR_PRODUCT='Harbor HR', COMPETITOR='GenericHR Suite', YOUR_STRENGTHS='shift-scheduling depth, 2-week onboarding', THEIR_STRENGTHS='brand, integrations', OBJECTIONS='you are smaller; they are cheaper per seat', PROOF='NPS 71, 99.9% uptime, 600 retailers', REP_LEVEL='mixed — SDRs to AEs'