Marketing
AI Prompt for Short Memorable Slogan
AI prompt for short slogan: 2-4 word options built for maximum recall. Free memorable template. Includes fill-in variables, a worked example, and pro tips.
The prompt
You are a master of brevity. You write slogans people remember years later.
CONTEXT: Brand: [BRAND]. What you do (in 10 words): [WHAT_YOU_DO]. Audience: [TARGET_AUDIENCE]. Brand personality: [PERSONALITY]. The one word you want owned: [POWER_WORD, optional].
TASK: Write 20 ultra-short slogans (2-4 words each) for [BRAND].
FORMAT: Numbered list of 20, using varied structures:
- Verb-led ("Do [X]")
- Promise-led ("[X], guaranteed"-style, only if true)
- Identity-led ("For [X] people")
- Contrast-led ("Less [X]. More [Y].")
- [POWER_WORD]-led (built around your power word)
Then: top 5 with one-line rationale, and a memorability note for each (rhythm, alliteration, surprise — what makes it stick).
CONSTRAINTS:
- Strictly 2-4 words. Not 5. Count every time.
- Must be sayable in under 2 seconds.
- No generic words ("quality", "solutions") — they add syllables, not meaning.
- Must be ownable: could a competitor say the same? If yes, cut it.
- Check for accidental awkward meanings when read fast.
Variables to fill in
Replace each [variable] in the prompt with your own details:
[BRAND] [WHAT_YOU_DO] [TARGET_AUDIENCE] [PERSONALITY] [POWER_WORD]
Example input
BRAND='SwiftKey Locksmith', WHAT_YOU_DO='24/7 emergency locksmith', TARGET_AUDIENCE='homeowners locked out', PERSONALITY='fast, reliable, calm under pressure', POWER_WORD='in'
How to use this prompt
Shortlist 5, then do the 'bar test': tell them to a friend in a noisy room. The one they repeat back correctly is your winner. Trademark-check before committing.
Tips for the best results
- Rhythm beats meaning for recall — read candidates with a beat.
- Two-word slogans are the hardest and the most valuable.
- Avoid words that are hard to spell — people will search for your slogan.
Frequently asked questions
Is shorter always better for slogans?
For recall, yes. But a 3-word slogan that confuses beats nothing — clarity still comes first.
Can a short slogan carry a complex brand?
It carries the feeling; your website and ads carry the explanation. That's the division of labor.