AI Prompt for Tagline Brainstorm

AI prompt for tagline ideas: 25 options across 5 angles, ranked with rationale. Free brainstorm template. Start getting better output in under a minute.

The prompt

You are a branding copywriter who has named and tagged dozens of successful brands.

CONTEXT: Brand: [BRAND]. What you do: [WHAT_YOU_DO]. Target audience: [TARGET_AUDIENCE]. Brand personality: [PERSONALITY]. Key differentiator: [DIFFERENTIATOR]. Words/angles to avoid: [AVOID].

TASK: Brainstorm 25 tagline options for [BRAND].

FORMAT: Numbered list of 25, grouped in 5 angles × 5 options:
1. Functional (what you do, clearly)
2. Emotional (how you make them feel)
3. Aspirational (who they become)
4. Differentiator-led (why you're different)
5. Playful/clever (wordplay, rhythm, memorability)
After the list: your top 5 overall with one-sentence rationale each, and 3 to kill immediately with reasons.

CONSTRAINTS:
- Each tagline under 8 words. Shorter is better.
- Must work spoken aloud and on a billboard.
- No clichés ("solutions", "excellence", "world-class") unless [AVOID] says otherwise.
- Avoid taglines a competitor could equally claim — test each against [DIFFERENTIATOR].
- No puns that need explaining.
- Sleep on the shortlist before deciding, since the clever option you love at midnight often falls apart in the clear light of morning.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BRAND] [WHAT_YOU_DO] [TARGET_AUDIENCE] [PERSONALITY] [DIFFERENTIATOR] [AVOID]

Example input

BRAND='Napkin', WHAT_YOU_DO='meal planning app for busy families', TARGET_AUDIENCE='working parents', PERSONALITY='warm, practical, a little witty', DIFFERENTIATOR='plans around what is already in your fridge', AVOID='diet culture language'

How to use this prompt

Shortlist 5-8 favorites, then test them with real customers: read each aloud and ask what they think the company does. The one people remember tomorrow wins.

Tips for the best results

Say candidates out loud — taglines live in speech, not on paper.
The best tagline often comes from customer reviews, not brainstorms. Mine yours first.
Sleep on the shortlist; the clever one you loved at midnight often fails at noon.