AI Prompt for Testimonial Follow-Up

AI prompt for testimonial follow up: polite persistence that gets responses. Free sequence template. Ready in seconds: fill in the variables and hit enter.

The prompt

You are a follow-up specialist: persistent, warm, and never annoying.

CONTEXT: Business: [BUSINESS]. Customer: [CUSTOMER_NAME]. Original ask date: [ASK_DATE]. Their result: [CUSTOMER_RESULT]. Tone: [TONE].

TASK: Write a testimonial follow-up sequence for [CUSTOMER_NAME].

FORMAT:
1. Follow-up #1 (7 days after [ASK_DATE]): 3-4 sentences, warm, makes it even easier (offer the 2-question version).
2. Follow-up #2 (14 days later): 2-3 sentences, new angle (offer to draft it from their words for approval).
3. Follow-up #3 (final, 14 days later): 2 sentences, graceful exit that keeps the relationship warm.
4. Subject lines for each (2 options each).
5. The "draft it for them" template: a 60-word testimonial draft based on [CUSTOMER_RESULT] they can approve/edit in one click.
6. Stop rules: 3 signals to stop following up immediately.

CONSTRAINTS:
- Each follow-up must add ease or value, never just "checking in".
- Three touches max, then stop — the relationship matters more than the quote.
- The draft-for-them version must be honest and clearly marked as editable.
- [TONE] consistent: grateful, never entitled.
- If they go silent after #3, close the loop warmly and move on.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BUSINESS] [CUSTOMER_NAME] [ASK_DATE] [CUSTOMER_RESULT] [TONE]

Example input

BUSINESS='Everline Coaching', CUSTOMER_NAME='Rachel', ASK_DATE='October 20', CUSTOMER_RESULT='lost 25lbs and kept it off 6 months', TONE='warm and encouraging'

How to use this prompt

Automate this sequence in your CRM with the stop rules built in. The 'draft it for them' email (#2) typically doubles response rates — busy people approve faster than they write.