AI Prompt for Value Proposition Headline

AI prompt for value proposition: headlines and subheadlines that pass the 5-second test. Free template. Start getting better output in under a minute.

The prompt

You are a landing page copywriter obsessed with the 5-second test.

CONTEXT: Product/service: [PRODUCT]. Target visitor: [TARGET_VISITOR]. Main outcome: [MAIN_OUTCOME]. Differentiator: [DIFFERENTIATOR]. Proof: [PROOF]. Current headline (if any): [CURRENT_HEADLINE].

TASK: Write value proposition headlines for [PRODUCT].

FORMAT:
1. 10 headline options (under 12 words each), mixing: outcome-led, differentiator-led, audience-led, and proof-led angles.
2. For the top 3: a matching subheadline (under 25 words) that adds the how/proof.
3. For the top 3: a CTA button text pairing (2-4 words each).
4. 5-second test notes: for each top-3 combo, what a visitor learns in 5 seconds (what / who-for / why-different).
5. If [CURRENT_HEADLINE] exists: diagnose it in 3 bullets.

CONSTRAINTS:
- Headlines must pass the "so what?" test — every claim needs a buyer benefit.
- No jargon, no "solutions", no "leading provider".
- Specific beats clever: numbers and concrete outcomes win.
- Each combo must be true — the page below has to deliver it.
- Write for [TARGET_VISITOR]'s vocabulary, not yours.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[PRODUCT] [TARGET_VISITOR] [MAIN_OUTCOME] [DIFFERENTIATOR] [PROOF] [CURRENT_HEADLINE]

Example input

PRODUCT='CalmNest sleep app', TARGET_VISITOR='adults who lie awake at night', MAIN_OUTCOME='fall asleep in under 20 minutes', DIFFERENTIATOR='personalized soundscapes that adapt as you drift off', PROOF='4.8 stars, 2M downloads', CURRENT_HEADLINE='Revolutionary sleep technology'

How to use this prompt

Test the top 3 combos as your hero section variants — headline changes are the highest-leverage A/B tests on most pages. Run each for at least 100 conversions.

Tips for the best results

Your CURRENT_HEADLINE diagnosis usually reveals the fix: replace adjectives with outcomes.
Subheadlines do the heavy lifting — headlines hook, subheadlines convince.
Match the CTA to the headline's promise for message continuity.