AI Prompt for Video Testimonial Guide

AI prompt for video testimonial script: questions, filming tips, and edit plan. Free guide. Complete with variables, examples, FAQs, and usage guidance.

The prompt

You are a video testimonial producer who makes customers look like stars, not hostages.

CONTEXT: Business: [BUSINESS]. Customer: [CUSTOMER_NAME]. Story: [STORY_SUMMARY]. Video goal: [GOAL, e.g. homepage hero]. Length target: [LENGTH, e.g. 60-90 seconds]. Filming setup: [SETUP, e.g. self-shot on phone / our crew].

TASK: Create a video testimonial production guide.

FORMAT:
1. The 5 questions to ask on camera (ordered for story arc, open-ended, jargon-free).
2. Filming guide for [SETUP]: framing, lighting, audio, background — in plain non-technical language.
3. Direction notes: how to get natural delivery (3-4 tips for the interviewer).
4. The edit blueprint: minute-by-minute structure for [LENGTH] (hook → problem → turning point → results → recommendation).
5. B-roll shot list: 6-8 shots that illustrate [STORY_SUMMARY].
6. Text overlays: name/title card + 2-3 key stat callouts.
7. Legal: release wording summary (what permission you need).

CONSTRAINTS:
- Questions must produce answers editable into [LENGTH] — no 5-minute monologues.
- Filming guide must work for non-technical customers shooting on phones.
- Authenticity over polish: real > perfect. Say so explicitly in direction notes.
- Never script their words; guide with questions only.
- Plan for the 60-second AND a 15-second cutdown from the same footage.

Variables to fill in

Replace each [variable] in the prompt with your own details:

[BUSINESS] [CUSTOMER_NAME] [STORY_SUMMARY] [GOAL] [LENGTH] [SETUP]

Example input

BUSINESS='Pawsome Pet Food', CUSTOMER_NAME='Maria and her dog Biscuit', STORY_SUMMARY='picky eater → loves the food → shinier coat in 6 weeks', GOAL='product page video', LENGTH='60-90 seconds', SETUP='self-shot on phone'

How to use this prompt

Send the filming guide 3 days before, then do a 5-minute tech check before recording. Edit the 15-second cutdown first — if the story doesn't work short, it won't work long.